I've been testing ChatGPT ads over the last few weeks and here's how I feel. - HUGE Potential - ... BUT right now I'm giving it a big 👎 with the potential for it to switch to a 👍 What I found - Compared to Google paid search, the CPL is 2-4X lower... seems great, right? CPC is also about 2-4X lower - But most leads are low quality. Google paid search has produced actual revenue I'm having no issue getting traffic and clicks from ChatGPT ads, but here's the biggest problem. I have no idea what's driving the traffic and clicks. So I can't figure out how to improve lead quality to match my ICP. With google, I can open up a search term report and actually see and fine tune and optimize to bring down my CPL and bring up the ROAS. But with ChatGPT, I feel like I'm flying blind. So for now, I'm kinda of at a fork in the road. I want to continue with ChatGPT ads just because I think it's interesting. But at the same time, it feels like a distraction until they provide deeper insights and more views into what's driving clicks. So for now, I've paused and I plan to switch most of my focus back to Google (and eventually some Meta) while keeping at eye on their platform. I want to see if they develop it... or if it's just a money grab before they go public. I'm seeing a lot of hype from influencers out there, especially on YouTube, but the red flag for me is that these are the same people selling courses. I still think the potential is huge and we're going to keep building out tracking features for their platform, and that alone might drive me back. I'm really hoping they find a way to provide deeper insights soon. EDIT FOR ANYONE WHO DOES TEST IT Here's what someone suggested: "I think the easiest way to optimise might be to follow the old PPC SKAG model: make hundreds of ad groups, each with keyword-level instructions ("only conversations a{insert topic}"), state or city targeting, and specific ad copy, then tweak from there." This is something I did not consider. SKAGs for chatgpt ads. Pretty smart approach. You still have to trusted that their AI is delivering ads to the right people, but could be a good way to test.

I'm abut 3 days into running open AI Ads, following-up on this post https://www.skool.com/leadcapture/openai-chatgpt-ads?p=c07e98d2 and here's my experience so far 1) Very easy setup 2) Reminds me of a hybrid between Google paid search ads and Meta. 3) The review process is insane. All of my ads went through a review process. It took about 2-3 hours. They were running for about a day and then went back into review and have been stuck there for almost 24 hrs. Very weird but maybe there's a reasn. BTW - we now have a conversion tracking feature for chatgpt ads