Listings Listings Listings..... 37 in 2 months is not enough for the Etsy Algorithm to pick up and show the items to the right people. Add into this that both digital downloads and physical prints are offered on the same listing, it gets a little messy. Also, you have said above about pricing being the Printshrimp recommended, but it certainly isn't! £20.78 for an A5 print on your friends shop vs £13.99 for an A5 print on mine. My suggestion is to lower the prices on all current listings and all future ones; I have just had a search and can find exactly the same idea (newspaper headline, personalised with own picture) for £13.60 for an A5 size. People are not going to pay £7 odd extra for the same product, especially from a store with 0 sales in 2 months. Your friend needs to at least match, if not undercut slightly, the same stores in this niche until sales start to come in, then look at a slight increase once the store has traction 👍