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Owned by Glen

Gen X: turn 30 years of experience into income, with AI doing the tech part. Video courses, real help, people like us. Start free.

13 contributions to Agency Service Scaling Kings👑
Lead Form Questions/Qualifying
I'm always curious if I'm doing my lead forms correctly in terms of questioning. I usually ask some form of budget timeframe and/or location (if FB targeting is off). For budget I phrase it as what "type" of X do you want (kitchen, bathroom, etc) and give a name for each range (Ex: Premium: €15 - 20K). What sort of questions do you guys ask, or how do you phrase them? I feel like phrasing/wording matters a lot with these questions as they change how someone interprets them. Like for timeframes, should you be asking "When are you ready to start?" or should it be a more financial question on if they have the funds for it now?
1 like • 1d
Charlie, from my contracting background, I’d separate the project stage from the preferred start date. “Are you gathering ideas, comparing estimates, or ready to choose a contractor?” tells me what conversation they expect. Then a date question can handle timing. I haven’t tested that wording in your form, but it avoids treating “ready” as if it means the same thing to everyone.
0 likes • 18h
No, Charlie—I haven’t run that wording in ads. It was a question I’d consider from my contracting background, rather than a tested result. I wouldn’t automatically rule someone out just for gathering prices; I’d want to establish the scope, timing, and budget before arranging a home visit. Your distinction makes sense: being interested in a project and being ready for an estimate are different stages.
Clarifying what a contractor means by ready
The lead-form wording discussion caught my attention because I’ve spent over 20 years in contracting and now work in sales. “Ready to start” could mean ready to talk, ready for an estimate, or ready for someone to show up with tools. Those are different conversations. I’m interested in how you make the expectation clear before the first call without turning a simple form into an interrogation. Which question best helps you understand what the customer expects to happen next?
1 like • 19h
I’m thinking of the initial inquiry form, before the first call or estimate, Thure. It’s a practice scenario for a local contractor. I’d want to distinguish “I’m gathering options” from “I’d like an estimate” without implying that submitting the form books the work.
1 like • 19h
That helps, Thure. Explain the actual next step before the form, then let the timing question do one simple job. I was asking the form to carry information that belongs in the explanation ahead of it. Thanks for walking through the distinction.
What belongs in the final website handoff check?
I’m working on making a website handoff easier to understand, especially for a busy local contractor. My construction background makes me want a clear finish line: what was agreed, what was checked, and who handles the next change. I saw the delivery and accountability discussions here. For a small website, I’m considering a final check covering mobile layout, contact details, form delivery, and a short walkthrough of what the owner needs to maintain. What would you add to that check before calling the handoff complete? I’m particularly interested in the easily missed detail that causes confusion later.
1 like • 19h
Thanks, Thure. Separating “the site is ready” from “people will find it” belongs in that walkthrough. I’d also put the owner’s ongoing tasks and any separately agreed work in writing, so the handoff makes the boundaries clear as well as showing what works.
The hardest part of running an SMMA isn't always getting clients.
It's keeping delivery organized once you have them. A simple setup that's helped me: drive.google.com - client assets, reports, and files floment.ai - projects, tasks, deadlines, and what's actually being worked on chatgpt.com - brainstorming ads, hooks, and solving random problems The biggest difference was giving every client a clear “what's happening next” instead of letting tasks disappear into DMs and chat threads. Curious how you guys manage delivery once you're juggling multiple clients?
0 likes • 21h
Tony, “what’s happening next” is useful language for a client update. Coming from contracting, I’d want the next step, who owns it and when to expect it in one place. How do you show a delay that needs the client’s input without making them dig through the whole task list?
I tested two extremes of AI content creation for 3 months (both failed)
I spent 3 months testing two different extremes of content creation, and both failed The first extreme was 100% automated AI generation. I set up workflows to scrape trending topics, generate full drafts with claude, and auto-schedule them. The speed was incredible, but the content was unreadable slop. It sounded like an enthusiastic press release written by a committee Nobody read it, and it damaged my technical credibility The second extreme was 100% manual writing. I opened a blank document every morning and wrote every single word from scratch. The quality was high, but it took 2 hours per post. Within 3 weeks, I was completely burned out and stopped publishing. I only built a sustainable publishing rhythm when I adopted the 70/30 rule The rule separates the structural mechanics of writing from human editorial judgment: - 70% Structural physics (delegated to software): I let tools handle the uncreative heavy lifting. Software parses the raw transcript, extracts 3 clear takeaways, and maps them into a tested mobile reading frame. It removes the friction of staring at a blank screen - 30% Human editorial taste (reserved strictly for me): This is where the actual trust is built. I spend 5 minutes stripping out synthetic buzzwords, injecting my real dollar numbers, adding the mistake I made last Tuesday, and cutting every generic adjective Software gives you the skeleton. You supply the marrow When you try to let AI do 100% of the thinking, you get ignored. When you try to do 100% of the formatting manually, you quit. 70% structural leverage plus 30% human conviction is the only formula that survived my testing. When you draft content today, what takes up more of your stamina: building the initial outline, or polishing the final draft?
I tested two extremes of AI content creation for 3 months (both failed)
0 likes • 21h
Tam, the transcript-to-outline step makes sense to me, especially if the real example stays attached to the point it supports. How do you check that the three extracted takeaways still mean what you said in the recording? That seems like an easy place for a tidy draft to lose an important qualification.
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Glen Hutsell
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@glen-hutsell-6400
Rebuilding from contractor to online entrepreneur, I share my journey learning sales and AI to help people create a new income.

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Joined Oct 10, 2026
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