Today, my son and I were exercising together and we needed an interval timer. When I opened mine, it offered me a yearly subscription for $19.99. I took a screenshot of the interval timing that I needed, copied it and pasted it into Claude with zero instructions, and in less than a minute had a fully functioning app inside of Claude! In the future with AI, we’re all going to have all the apps that we need totally custom for us built inside our own AI assistants.

One thing I keep thinking about after the recent AI discussions: The future of real estate and mortgage lending isn’t AI vs. people. It’s people who know how to use AI vs. people who don’t. A Realtor still needs to build trust. A lender still needs to understand the borrower. A buyer still wants someone they can call when they’re confused, nervous, or ready to make a decision. But imagine having AI working alongside you to help: Identify potential opportunities Stay consistently in front of your sphere Follow up without letting relationships fall through the cracks Research and organize information faster Create personalized marketing Strengthen Realtor/lender referral relationships Turn repetitive tasks into repeatable systems That’s where I think the real opportunity is. AI doesn’t have to make us less personal. Used correctly, it can give us more time to be personal. The question I’m asking myself is: What is one part of my business that I can stop doing manually and start building into a system? For Realtors, maybe it’s lead follow-up. For lenders, maybe it’s referral-partner communication. For both, it could simply be staying consistently valuable to the people already in our network. I’d love to hear from the Realtors and lenders here: If AI could eliminate ONE repetitive task from your business tomorrow, what would you choose? Let’s share ideas because someone else’s answer may spark the next system you build.

The Good, the Bad, and the Ugly of AI Voice Agents and Why Contacting a Lead Within 5 Minutes Is a 21X Game Changer In this Loan Officer Breakfast Club episode, Chris Johnstone breaks down exactly where AI voice agents belong in your mortgage business, where they do not, and what a Harvard Business Review study reveals about lead follow-up that every loan officer and real estate agent needs to hear right now. In this episode, you'll learn: - Why AI voice agents belong on your inbound calls and leads but not on your past client database, and how to use them to stop leads from shopping somewhere else after hours - How contacting a lead within 5 minutes versus 30 minutes increases your odds of qualifying that lead by 21 times, and why 23% of all online real estate leads are never followed up on at all - How to use the AI voice agent conversation with real estate agents as a door opener that positions you as the lender solving their biggest lead problem before you ever pitch yourself The data from this episode alone is enough to change how you run your business and how you have conversations with your referral partners. Listen to the full episode now in our School community. chrisskool.com Get access to our full library of AI training built specifically for loan officers. https://www.loanofficerpodcast.com

You may have heard me say that agentic AI combined with voice interaction is going to widen the gap so far between AI powered professionals and their competition that eventually it’s going to be very hard to keep up if you’re not AI powered. This is the moment where the technology has finally made the leap. I haven’t told anyone in this community yet what the AI business system actually is… It’s the framework that you need to go through when setting up your AI so that a service like dots can actually run your business for you. How to build your documentation, connect your tools, teach the AI how to run in your specific business. The launch starts this Friday…. Get ready and please invite as many of your friends to this community as possible so they can join in at the beginning.

The best time to plant a tree was 20 years ago. The second best time is now! Today, take the ACTION on the things you know you need to do to get results. Pick up the phone, make the calls till you get one appointment or referral. 1. Database 2. Referral Partners (Current and your target list!) 3. Current Clients and Partners 4. Leads 5. Past Applications Let's go!