Last day on vacation. I will be back posting and scheduling the next free call when I’m back. In the meantime, crazy news! I’m now 100 percent in on my business. I’m no longer the Vice President of Marketing at Techstars. No more side hustling. No more working every waking minute. I’ve officially left corporate forever! Aaaaaaaahhhhhhh!!!! Just CEO Andrea here. 🎉🎉🎉 I’m so excited!

I'm on vacay in Michigan right now, so doing a lot of lake walks. Work wise, I'm noodling over my next workshop campaign for when I get back.

Do folks have an opinion about them? TIA!

Always Lead With Curiosity, Not a Pitch. The biggest networking mistake: treating every conversation as transactional. People remember how you made them feel, not what you said about yourself. The counterintuitive truth: the less you talk about yourself, the more memorable you become. Selling is the outcome of good networking, not the goal of it. Ask first. Always. Try these openers: - "Are you working on anything interesting these days?" - "What's going on in [their industry] right now?" - "What's the biggest challenge in your business lately?" - "What kind of clients are you most excited to work with right now?" - "Is there anything you're trying to figure out or solve in your business this year?" - "What's keeping you the busiest right now?"

Most business owners I talk to don’t have a lead generation problem. What they do have is a disconnected marketing system. Their website says one thing. Their LinkedIn content says another. They have a lead magnet sitting somewhere (or don't have one in the first place!). They send emails occasionally. They get referrals every now and then. But none of it works together as a system. And that’s exactly what I want to fix inside my program, Impact. It's structured around a 90-Day Client Pipeline Build. Over 3 months, we’ll work through the six parts of the IMPACT System and build the marketing system that brings new leads and clients into your business. Month 1: Get Clear We’ll work on your positioning, messaging, offer, and website so the right people immediately understand what you do and why they should care. Month 2: Build Your Lead Engine We’ll choose your visibility strategy, create your Modern Magnet, and build the path that turns attention into actual leads. Month 3: Turn Leads Into Clients We’ll build your nurture system and track what is actually creating leads, conversations, and clients. The goal isn’t to give you more marketing to do. It’s to connect the pieces you already know you need so they finally work together. And after the first 90 days, Impact becomes your ongoing marketing advisory board, where we keep looking at what’s working, what isn’t, and what you should focus on next. Impact is only $97/month. No long-term contract. It's on Skool, so downgrade or cancel anytime. No bro marketing. It's a client pipeline you understand, can run, and can keep improving. Build it once. Improve it every month. Would love to see you on the next Q&A or the next implementation call. Let me know if you have any questions.