Had two great installs today where I was building Mid Ticket Workshops for people. And I have to say an interesting thing I noticed over and over again. For context, my new process when I work with a client is to get them to work with Zac AI to extract all their details. Their knowledge, case studies, stories etc. But the funny thing? Even with an AI model trained on the way I think I still see things that AI misses. Because AI is simply pattern matching. But it doesn't have my experience looking at thousands of offers across hundreds of industries. (I just started diving into financial newsletter offers for fun the other day just to see how they position those massive 20,000 word sales pages...my gosh) This is why I'm determined to not just give you an agent like Otis and wish you luck. And why I plan on going deep into the core principle of choosing a GREAT offer for your Mid Ticket Workshop. Because if you choose the wrong offer that nobody wants, your ads will bomb. When I did this for Natacha recently I pulled out the word "Trance Break" out of one of content pieces/something she said. We made that the mechanism of the offer and the thing is getting buyers day after day now. This is what we'll be diving into when we go live next week. How to craft great offers that get buyers and presold clients day after day. All the details to join us are here