Every superhero needs a supervillain. And if you run an agency, you already know yours. It’s time to create the ultimate enemy of agency owners! MEET THE ROGUES’ GALLERY: Captain Scope Creep Turns every $500 project into a $5,000 headache. His catchphrase? “While you’re in there, could you just…” The Ghost Client Disappears when it’s time to approve the project, answer an email, or pay an invoice. His superpower? Vanishing the second you need him. The Procrastination Wizard Can turn a 10-minute task into a 6-week project. Has 47 unfinished courses and is currently researching the best productivity app. The Algorithm Assassin Destroys your reach every time you figure out what works. The Shiny Object Bandit Steals your attention and leaves you with 37 unfinished business ideas, 12 unused tools, and absolutely no new clients. The Discount Destroyer Convinces you to slash your prices before the prospect has even objected. NOW IT’S YOUR TURN! Create your own agency supervillain! Tell us: 1. What’s their name? 2. What’s their evil superpower? 3. What’s their signature catchphrase? Your turn. Let’s see what monsters we’re dealing with around here.

One simple question for agency owners and those building an agency: Why are you doing what you’re doing? Is it freedom? Money? More time with your family? Proving something to yourself? Or building something that belongs to you? Whatever your reason, don’t lose sight of it when things get hard. 👇 Drop your WHY in the comments. Let’s hear it.

Post your 3 weekly goals in the smart format… These should your 3 high priority tasks... Don’t forget to report on last week's goal results… If you didn’t meet your goals, reflect a bit about why you missed the mark. Share your reflection if you’d like to do so. People who post to this weekly pinned thread 3 times get access to the accountability bonuses

Alright, DE fam. Grab your coffee. This one's long because I want you to build it for one client this week, not agree with me and forget it by Wednesday. 𝐓𝐨𝐝𝐚𝐲'𝐬 𝐭𝐚𝐜𝐭𝐢𝐜: a review request system for a local client, built on one text, one QR card, and one follow-up, running on about 10 minutes of your week once it's wired. Right now your client has 11 reviews, nine of them from two years ago, and he's losing the 9 PM emergency call to a competitor with 140. Let's fix that. 𝗙𝗶𝗿𝘀𝘁, 𝗟𝗲𝘁'𝘀 𝗞𝗶𝗹𝗹 𝗮 𝗕𝗮𝗱 𝗔𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻 The assumption is that reviews are a persuasion problem. They're not. They're a timing problem. Your client's customers are willing. The guy whose water heater got replaced on a Saturday night would gladly say something nice about it. He just isn't going to open Google three days later, search the business name, scroll past the ads, and write a paragraph. Not because he doesn't like your client. Because the moment passed. So here's the bad version, and most local businesses are running it: - A "Review us on Google!" line in the email footer. - A sticker on the counter. - The owner telling his techs to "ask for reviews" with no script, no link, and no trigger. None of that is a system. That's a wish with a logo on it. And here's the second bad version, which is worse, because agency owners are the ones selling it. It's called review gating. You survey every customer first. Happy ones get routed to Google. Unhappy ones land on a private form that never leaves your inbox. Looks clever. Prints five stars. It also breaks Google's written policy, which says merchants may not "discourage or prohibit negative reviews, or selectively solicit positive reviews from customers." And since August 2024 it stands in front of a federal rule. The FTC's final rule on fake reviews bans suppressing negative reviews through groundless threats, bans compensation conditioned on a review carrying a particular sentiment whether you say it or imply it, and lets the FTC seek civil penalties against knowing violators.

https://www.news.com.au/technology/innovation/anthropic-ai-agent-gives-fake-murder-tip-to-us-cops-in-global-breach-australia-notified/news-story/6048aa2b1c97b794028c14b104347505