If you’ve recently started your own Skool community and you’ve reached that slightly bewildering stage of… “Right. I’ve got the community. Now what on earth do I put in the classroom?” 😂 Shannon Boyer, who runs The Classifieds, has an event coming up tomorrow that I think could be particularly useful for those of you who are still finding your feet with Skool. It’s called “Now What? Your Skool Class” and she’ll be looking at how to build your classroom with a bit more intention and strategy — not just filling it with courses and hoping somebody eventually wanders in and buys something. The session is about creating a classroom that actually supports your members, helps them get results and fits with how you intend to monetise your community. It’s on Wednesday 7th October at 3pm New York time, and if you’re fairly new to building a Skool community, I’d definitely pop along and have a listen. And if you haven’t discovered The Classifieds yet, it’s worth having a nose around there too. Shannon has created a community specifically around helping Skoolers get their businesses, communities, offers and events seen. 👉 EVENT LINK Sometimes the difficult bit isn’t starting the community. It’s the “Right… what do I do with the bloody thing now?” bit. 😂

Our next get-together is: 🇺🇸 New York — Tuesday 13 October at 8pm 🇳🇿 New Zealand — Wednesday 14 October at 1pm Last time we got into the very interesting subject of moving people from Standard to Premium and VIP. This time, I thought I’d hand the conversation over to you. What would you most like us to get our teeth into? ☕ Getting more people to actually SHOW UP to your events Lots of interest is lovely. Bums on seats are better. 📣 How to promote your event without sounding like a broken sales record What can you actually post and say in the run-up to an event? 💰 Turning event attendees into members or clients They came. They loved it. Now what? 🤝 Finding the right people to collaborate with Who could help you reach more people, create something better or open a door you hadn’t thought of? Vote below 👇 Whichever one wins, that’s where we’ll start. And knowing us, goodness knows where the conversation will end up. 😂☕

I have created this video as a guide to help you understand how entering your events with us is super simple. I talk you through, and show you, the simple process of what you need to do and then what I have to do

On Monday, 12th October 2026, I'm going live with Heston Roberts, who runs Manychat Skool and helps community owners use automated DMs to grow and sell. 𝗪𝗵𝗮𝘁 𝗶𝘁 𝗶𝘀: A relaxed live conversation about how we each send traffic to our Skool communities. Heston uses Instagram, and I use YouTube, and we'll share the methods we actually use on each, then ask each other questions about them. We'll also go through the infographic Heston made for community owners and talk about what to take from it. 𝗪𝗵𝗼 𝗶𝘁'𝘀 𝗳𝗼𝗿: Skool owners who want more people finding their community and aren't sure which platform to put their effort into. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗹𝗹 𝗴𝗲𝘁: Real examples of how traffic gets from Instagram and YouTube into a Skool community A look at what each approach takes in practice, so you can judge which suits you A chance to put your own questions to both of us live 𝗪𝗵𝗲𝗻: Monday 12th October 2026, 7 PM BST (2 PM EST / 11 AM PST). Add it to your calendar HERE Des

A big congratulations to our latest members who jumped in and grabbed the VIP offer before the doors closed: @Ettjen Jansingh , @May Tinklenberg , @JoAnna Johnston , @Dimitie Kendall , @Tanmay More , @Kelli Howard @Janet Goodman , @Miranda Mitchell , @Dee Shepherd and @Tami Reagor 🥳 You lot are officially VIPs — and now it’s time to make the most of it! As a VIP you can promote as many different events as you like each week, and each individual event can be shared in the SED feed up to three times a week. Your events can be added to our SED calendar, included in our Weekly Bulletin and promoted on our shiny new Skool Events Daily website. And once the event is over, it doesn’t have to disappear into the internet abyss — you can share your replays too. We’ll also support you with promoting your events over in The Classifieds. If you’re posting there, we’ll help support your posts there too. And there’s more coming… VIPs will soon have access to workshops and 1:1 sessions with Des and me, where we can actually get stuck into your events with you, your promotion, your messaging, your audience and all those little things that can make the difference between “I posted it” and “people actually turned up.” 😂 Plus, you’ve got our Coffee, Chat & Collab sessions, opportunities to connect with other members, collaborate, get your events seen and tap into the support we’re continuing to build around VIP. So congratulations to our newest VIPs. 🥂 You grabbed the offer. Now let’s put it to work.