What's the NUMBER ONE THING you need if you want to get more clients? Think of this as the "Costco Sample." When Costco samples a product, reports show that they have a 40% boost in sales. 40% - that's huge Your lead magnet does the same thing. Your lead magnet should - be free - be easily accessible - solve ONE problem - collect client contact info - SHORT *NOTE - freebies are different - freebies are totally free, open to download and don't require an email address. Freebies are GREAT, but they don't get you new leads. Test your lead magnets on social media - see which one get's the most traction, and remember, you'll get the most opt-ins when your lead magnet solves ONE problem for your ideal client from Step 1. What's your best performing lead magnet?