Last day on vacation. I will be back posting and scheduling the next free call when I’m back. In the meantime, crazy news! I’m now 100 percent in on my business. I’m no longer the Vice President of Marketing at Techstars. No more side hustling. No more working every waking minute. I’ve officially left corporate forever! Aaaaaaaahhhhhhh!!!! Just CEO Andrea here. 🎉🎉🎉 I’m so excited!

Do folks have an opinion about them? TIA!

Most business owners I talk to don’t have a lead generation problem. What they do have is a disconnected marketing system. Their website says one thing. Their LinkedIn content says another. They have a lead magnet sitting somewhere (or don't have one in the first place!). They send emails occasionally. They get referrals every now and then. But none of it works together as a system. And that’s exactly what I want to fix inside my program, Impact. It's structured around a 90-Day Client Pipeline Build. Over 3 months, we’ll work through the six parts of the IMPACT System and build the marketing system that brings new leads and clients into your business. Month 1: Get Clear We’ll work on your positioning, messaging, offer, and website so the right people immediately understand what you do and why they should care. Month 2: Build Your Lead Engine We’ll choose your visibility strategy, create your Modern Magnet, and build the path that turns attention into actual leads. Month 3: Turn Leads Into Clients We’ll build your nurture system and track what is actually creating leads, conversations, and clients. The goal isn’t to give you more marketing to do. It’s to connect the pieces you already know you need so they finally work together. And after the first 90 days, Impact becomes your ongoing marketing advisory board, where we keep looking at what’s working, what isn’t, and what you should focus on next. Impact is only $97/month. No long-term contract. It's on Skool, so downgrade or cancel anytime. No bro marketing. It's a client pipeline you understand, can run, and can keep improving. Build it once. Improve it every month. Would love to see you on the next Q&A or the next implementation call. Let me know if you have any questions.

Testing out a new funnel, if it works, I'll let you know. Webinar funnel: ad to thank you page with low ticket for 20 minutes. Then low ticket turns into a higher price until webinar. After webinar it turns into full price. Sounds a bit complicated but I've seen proven funnels from others. I'll report back.

This appeared on my feed and wanted to share it with the group. Wondering if this tracks with your experience? While I don't know the OP, I do know that this is where I want to share research like this and have conversations about it. LMK your thoughts. Kaila Vander Horn • 2nd Head of Social Content @ Speedwork | LinkedIn Social Strategy | Your Marketer’s Favorite LinkedIn Marketer Promoted by Speedwork -- LinkedIn Ads Agency Follow LinkedIn just confirmed that Articles are the #1 format AI cites from their platform 🤯 According to their own internal data, Articles make up 60% of all LinkedIn content citations in AI search. While posts and pages account for the rest. That means when someone asks ChatGPT or Perplexity a question in your industry, long-form Articles are what AI is pulling from most. And LinkedIn shared exactly what makes an Article get cited: → Frame your title as a question your audience is already asking → Add a TL;DR at the top → Use H2 subheadings as direct questions → Publish consistently on the same topic area → Aim for depth (around 800–1,200 words) Engagement still signals credibility, too. Highly cited articles typically have 60+ reactions and 10+ *quality* comments. So, what does this mean? Your LinkedIn strategy is your AI strategy now. And if Articles aren't part of it, someone else in your space is taking that visibility 👀