You know how I love my lead magnets. And I teach my clients to create modern interactive ones using Claude Artifacts. PDFs still work for some industries, but most (especially business) needs to something more modern. I also just came up with a new lead magnet idea that's a bit more fun. Coloring books! I'm using this one now and people are already loving it. This is for my Corporate Escape Plan program. Not sure yet if I'll make one for my Skool / lead generation system program. Maybe for your target audience?

Hey there, I'm running a brand new program (won't have too much to do with this Skool group), but would love second set of eyeballs on my ad. First time running this ad copy for this new program which will be sold via a workshop. If you were still working in corporate, would you click on this ad? "You're not too sensitive and you're not "bad at handling stress." If you're burned out at a job where three different bosses forgot your name and you still got skipped for the promotion after doing the work anyway, that's not BECAUSE of you. That's a system working exactly as designed. Just not FOR you. I know because I lived it. Four years at a job that ran layoffs like clockwork and moved the goalposts every time I got close. I started a side hustle on the side of that mess, partly so I wouldn't be desperate if the axe ever swung my way. By the time I actually left, I wasn't taking a leap. I had 37 clients already paying me. Here's the part nobody tells you: you're not exhausted because you're not tough enough. You're exhausted because you don't own your own time. Someone else is calling the shots, cashing in on your work, and deciding when you're allowed to rest. That would wear anyone down. You were never meant to spend your career waiting for permission. You were meant to run something of your own. I'm Andrea Palten. I spent 25 years grinding from Marketing Coordinator to CMO, cutting my teeth at places like Ogilvy, Transamerica, and Camping World before building this business from inside a job that looked a lot like yours. If you're ready to see what getting out actually looks like, plus ideas on what kind of business you can do, join my free workshop, Corporate Escape Plan. Save your seat below."

Last day on vacation. I will be back posting and scheduling the next free call when I’m back. In the meantime, crazy news! I’m now 100 percent in on my business. I’m no longer the Vice President of Marketing at Techstars. No more side hustling. No more working every waking minute. I’ve officially left corporate forever! Aaaaaaaahhhhhhh!!!! Just CEO Andrea here. 🎉🎉🎉 I’m so excited!

Do folks have an opinion about them? TIA!

Most business owners I talk to don’t have a lead generation problem. What they do have is a disconnected marketing system. Their website says one thing. Their LinkedIn content says another. They have a lead magnet sitting somewhere (or don't have one in the first place!). They send emails occasionally. They get referrals every now and then. But none of it works together as a system. And that’s exactly what I want to fix inside my program, Impact. It's structured around a 90-Day Client Pipeline Build. Over 3 months, we’ll work through the six parts of the IMPACT System and build the marketing system that brings new leads and clients into your business. Month 1: Get Clear We’ll work on your positioning, messaging, offer, and website so the right people immediately understand what you do and why they should care. Month 2: Build Your Lead Engine We’ll choose your visibility strategy, create your Modern Magnet, and build the path that turns attention into actual leads. Month 3: Turn Leads Into Clients We’ll build your nurture system and track what is actually creating leads, conversations, and clients. The goal isn’t to give you more marketing to do. It’s to connect the pieces you already know you need so they finally work together. And after the first 90 days, Impact becomes your ongoing marketing advisory board, where we keep looking at what’s working, what isn’t, and what you should focus on next. Impact is only $97/month. No long-term contract. It's on Skool, so downgrade or cancel anytime. No bro marketing. It's a client pipeline you understand, can run, and can keep improving. Build it once. Improve it every month. Would love to see you on the next Q&A or the next implementation call. Let me know if you have any questions.