4 Major Reasons: 1. Awareness is the biggest factor. Most American hockey families have never heard of U Sports. It simply doesn't come up in the conversations happening at rinks, with club coaches, or in recruiting circles in the US. The recruiting infrastructure that exists for NCAA — recruiting services, showcase exposure, coach networks — is almost entirely built around the NCAA system. U Sports doesn't have that same pipeline into American youth hockey. 2. Cost is real but more nuanced than people think. Yes, international student tuition at Canadian universities is significantly higher than domestic rates — sometimes double or triple. But when you factor in that many top D3 schools in the US cost $65,000-75,000 per year before aid, the gap closes considerably. A Canadian school at $30,000-40,000 USD per year as an international student can still be cheaper than a NESCAC school with partial aid. The problem is most families never run those numbers because they never get far enough into the process to consider it. 3. Eligibility complexity scares families off. U Sports has its own eligibility rules that differ from the NCAA. If a family is considering both simultaneously — which most serious recruits are — the interaction between the two systems requires careful navigation. One wrong move can affect NCAA eligibility. Most families don't want to risk it without expert guidance so they default to the known quantity. 4. The cultural leap feels bigger than it is. Moving to Canada for four years feels more foreign to American families than moving across the country for an NCAA program — even though realistically the adjustment is minimal. That perception keeps a lot of families from even exploring it seriously. The honest bottom line: U Sports is genuinely one of the most underutilized pathways for American female hockey players. Elite competition, strong academics, and in many cases more affordable than people assume. The barrier is almost entirely informational — families just don't know it exists as a real option.