While I was reading even for me it was persuasive, I could feel it, " That’s what a client told me after I submitted the first brief for them. I’m sharing the brief/script below because I genuinely want some unbiased feedback from fellow experienced creative strategists here. The script ended up being a 4 minute VSL. I was initially aiming for something under 3 minutes, but I don’t think the extra length is necessarily a problem. Is this actually as strong as the client’s feedback suggests? 3. FULL VIDEO SCRIPT HOOK That burning pain shooting down your leg? It's not your hip. It's your sciatic nerve. And with every day you ignore it, it’s like a ticking time bomb.. And most people don't find the real solution until the pain becomes permanent. SYMPTOM MIRROR It shows up when you least expect it. You sit for twenty minutes, stand up, and that same shooting pain is already running down your leg. You can't pull up your socks, because bending down hurts too much. Mornings aren't easier either. You're stiff before you've even opened your eyes, hoping today's the day it's gone. It never is. And the worst part? You didn't do anything. It just started. And every day it doesn't go away NAMING THE FEAR So here's the question you're afraid to ask yourself: what happens if this doesn't go away? Because here's what usually happens next. People wait it out, hoping it fixes itself. Then they try a chiropractor …visit after visit, and it's not cheap. But the relief never lasts. Then it's pain medication … not to fix it, just to survive the day. And years later, some are told surgery is the only option left. Not because that's the only path. But because by the time most people take it seriously, the compression's been sitting on that nerve so long, the easy fixes aren't on the table anymore. HOPE PIVOT Here's the part nobody tells you early. The chiropractor visits the pills, waiting to see if it gets better… none of it touched the actual problem. It was never going to. That doesn't mean you're out of options. You just haven't been shown the thing that actually works on the cause, not just the symptom. And the earlier you do that, the easier this is to fix.

I see many people here also struggling to win Upwork clients. I was wondering if there's any copywriting structure guide here for Upwork profile/proposal

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Hi everyone! I am curious how you search for companies (bonus points for d2c) that you want to reach out to. I believe it is actually not about quantity but quality, I dont want to help grifters or dropshippers who dont care about their customers or companies that sell false hopes and dont have GOOD reviews. I want to pick good and reputable companies, not just try to catch as many fishes as possible. However I struggle with finding efficient way to research without spending hours on tiktok being fed some ugc content just to find potential brands to work with. What are your fave resources or workflow for finding companies/ceos you want to reach out to? I feel like dill pickle brand or falshe lashes brand doesent have ceos that are super active on linkedin but maybe i am wrong and should focus on linkedin!

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