Hey all, we are in a trust recession. People aren't buying as easily and quickly anymore. Your potential buyer needs to know, like, and trust you before they ever make a purchase. A good way to do that is to drive them to a digital event like a workshop, a masterclass, or a bootcamp. I'm currently running Meta ads to my upcoming new program workshop and it's going really well. I'll keep you posted on how it's going. Once I'm done, for my VIP folks (Impact members), I'll run a free workshop to show you the steps. Screenshot is to what I wake up to every morning. It's hella nice 😀

“The taste of me is acquired.” Possibly my new favorite marketing advice. Because somewhere along the way, we decided good personal branding meant being broadly likable. Professional enough. Polished enough. Helpful enough. Careful enough that nobody could possibly object. And then we wonder why nobody remembers us. I don’t want everyone to like my content. I want the right people to read something I wrote and think: “YES. This is exactly how I think.” And I’m perfectly fine with someone else thinking: “Yeah, she’s not for me.” Good. Because I’m not trying to be everyone’s favorite dish. The best brands are usually a bit of an acquired taste. And the right people order them again. For all my Swifties, happy new songs weekend! 🫶

I'm speaking at an organization this Friday on LinkedIn (building your brand and thought leadership on that platform). As I'm creating the deck for it, I thought maybe you guys would get something out of this as well. If you are interested, I can add a free webinar call on the calendar. Let me know please. Yes or no 😀

Just did 1 hour of “recording” for my YouTube, only to realize I forgot to hit record. 😳 Hope your day is going better than mine. lol! But when I did the second take it came out so much better. So that’s good. Are you relaxing or working this weekend?

Are you reaching out to clients? Creating a new campaign? A new offer perhaps? I'm working on a new workshop with ad campaign right now. I hope to be launching the ads for it next week.