When @Jenny Rader-Bakos opened Rooted & Wild, content was NOT the problem. She's been a chef for 16 years. She can teach you how to save money on groceries. Get dinner on the table in 15 minutes. Make tofu out of pumpkin seeds. And apparently... make ice cream out of potatoes. 😂🥔🍨 Jenny had plenty to share. But when she started building on Skool, she discovered something... Great content doesn't automatically create a great community. At first, Jenny admits she was treating her Skool a little like Facebook. Post something. Share something useful. Wait for people to engage. And... not much happened. So she started changing the way she built. 🏗️ SHE GAVE PEOPLE REASONS TO COME BACK Jenny began creating rhythms inside Rooted & Wild. Mention Mondays. Deep Dive Tuesdays. Watched and Rooted Wednesdays. Tweak It Thursdays. Raid the Refrigerator Fridays. She started hosting live workshops where members could actually cook, learn, ask questions, and see the person behind all those recipes. And she became very intentional about something deceptively simple: When someone comments, Jenny responds. Not because she needs another engagement point. Because someone walked into the room. And she wants them to know she noticed. Slowly, something began changing. Jenny wasn't simply publishing anymore. She was creating participation. 💬 AND THAT CHANGED THE QUESTION This was one of my favorite parts of our conversation. Because when engagement isn't happening, it's easy to think: What should I post next? Jenny's experience suggests a different question: What are you giving people to DO here? Comment. Cook. Experiment. Ask. Show something. Come to a live. Try a recipe. Raid the refrigerator. 😂 The content still matters. But now it's doing a job. It's creating an experience around which people can connect. 🥔 YES, WE NEED TO TALK ABOUT THE POTATO ICE CREAM. Because I think there's a community-building lesson hiding in that bowl, too. 😂