its not a coincidence that Dr Dre himself has done / is doing much of what Travis speaks of... licensing I/P, building assets (headphones, music, movies, signing other artists, etc..) and while not a part of it, I'm sure he's got a fan base (ie., community) somewhere with people paying a pretty penny for the proximity to and name drop of Dr Dre, much like Taylor Swift has her Swifties community.