From now until Christmas, a lot of the people who find your book won't be buying it for themselves. They'll be buying it for their dad, their mum, their partner, their best friend, their Secret Santa. And most book videos don't speak to them. A normal hook is written for a reader. A gift buyer is asking a different question: "Who would love this?" So we built gift videos. 🎁 HOW IT WORKS When you make a video, Sonder asks one extra question: "Is this a gift video?" Say yes, then pick: 👤 Who it's for: Dad, Mum, Partner, Friend, Teen, Kid, Colleague / Secret Santa, Themselves, or let Sonder pick 📅 The occasion: Any gift, Black Friday, The holidays, or Christmas Sonder rewrites your opening hook and your call to action for someone buying your book as a present. The story in the middle stays exactly the same. Here's a real one from Last Man Out (for Dad, Christmas): 🎄 Hook: "Stuck on something small but real for your dad this Christmas? Ron Wade sat in front of three former Royal Flying Corps pilots and nearly talked his way out of the war before it started." 🎁 Call to action: "Ronald M Wade's full story is in Last Man Out, and your dad's going to want every page of it under the tree this year. The link's in the bio. Go get it for him." Same book, same story, but now it's selling a present. (Screenshots below.) THE DETAILS ✅ Works on Viral Script, Slideshow, POV, Quick Reaction Hook and Person on camera ✅ Pick Christmas and it uses Christmas words. Black Friday, The holidays and Any gift stay neutral, so they work for Hanukkah, New Year and everyone else on your readers' lists ✅ The ending you approve is the ending you get ✅ On every plan, October to December only. Not for you? Tick "Never ask me again" and it's gone WHY BE A BETA TESTER It goes live for everyone next week. Beta testers get it now, which means: 1️⃣ Your gift videos are posted and building views before the Black Friday rush, not during it 2️⃣ You shape the final version every customer gets. If a hook feels off for your genre, you tell me and we fix it