I have been developing a motto for myself and my family: I don’t pay retail for anything. That does not mean I buy cheap shit. In fact, it means almost the exact opposite. I like quality. I like things that are well made, built to last, and worth taking care of. I just do not see any reason to be the guy who pays the highest possible price to get them. My Omega Seamaster GMT is a perfect example. I bought it used from a reputable reseller with its papers. Someone else paid the new watch price and absorbed the depreciation. I got the watch I wanted and then took it directly to Omega and spent about $700 having them go through it and refurbish it. Now I have a beautiful Omega that should be good for years before I send it back to them and have it serviced again. Same thing with my Red Wing 9030 boots. I bought them used. Someone else paid retail and did the painful work of breaking them in. I got a great pair of discontinued Red Wings and sent them back to Red Wing for new soles and a proper checkup. When they come back, I will have a refreshed pair of boots that can be worn, maintained, repaired, and worn some more. I have even started approaching fragrances the same way. Before spending $300, $400, or $500 on a bottle of cologne, I buy a small decant and actually wear it. I find out how it smells on my skin, how it develops throughout the day, whether it lasts, and whether I actually enjoy reaching for it. If it earns a place, then I start looking for a legitimate tester, gray market seller, or another way to buy the real thing without paying boutique retail. There is a bigger lesson here that applies well beyond fashion. Somewhere along the way, we started confusing buying something new with buying something good. They are not the same thing. Quality has value, while newness has a premium. A well made watch can be serviced, good boots can be resoled, quality clothing can be tailored and repaired, and good tools can outlive the person who bought them. The objective should not be to constantly replace things. It should be to recognize quality, acquire it intelligently, maintain it properly, and get years of use from it.