A woman in Canada was cold emailing wineries, selling email marketing. Her subject line: "Do you need email marketing?" Yeahhh... You can guess how that went. So she changed one thing. New subject line? "Wine tasting." Then she opened her email with questions about their tastings. Not a word about her service. Now, out of 10 emails, she was getting 8 or 9 replies. Calls with about half of them. (Travis tells this one in his cold outreach training.) It's not uncommon to see posts about sending 100k DMs and what worked. Respect. Volume works... but it's messy, and it kinda relies on luck. But isn't it more strategic to pick who you wanna work with, first? I'd rather send 5 DMs to 5 DREAMY partners or clients than cross my fingers and hope a good one replies. Travis has a litmus test for this: "If it can't be used for anybody else on the planet other than this person, you're doing it right." So here's the low volume version: Pick 5 people. Not 5,000. People you'd actually love to work with. Spend five minutes on each one. Find something personal and something about their business. Then find the thing they're lying in bed thinking about right now. Open with that thing. No pitch. No calendar link. Just open the conversation. And give before you ask. Feels like too little, right? 5 is nothing. But 5 real conversations beat 5,000 "seen" receipts, every time. Wanna see how I pick the 5? Comment "5" and I'll talk to ya in a DM. PS. Yes, a post about sending fewer DMs, in a group called DM Sales. I see it too.

Recently I started a fresh account with the goal of hitting $100k as fast as possible, and I achieved that in under 90 days I used DMs to make it happen, and I finally finished my complete DM framework, that is yours for free with NO opt-in I cover the - The 'Ideal Flow' in DMs - The Simple Scaling Math - The 4 'Must-Haves' - My DM Script And more... To get access to this no opt-in training.... Like + reply "Playbook" and I'll DM you