I read that Google is officially moving Local Services Ads into the main Google Ads platform. They’ll become a specialized Performance Max campaign with pay-per-lead goals, not a traditional PMax campaign. LSAs will still be keywordless, appear only on Search and Maps, and charge for valid leads rather than clicks. They will do away with LSA dashboard. Any thoughts?

Hi everyone! I'm reaching out for some help on reviving our LSA account. We used to get at least 3-4 roofing leads earlier and now we've stopped getting leads. I know it's a little late now, but is there anything that we can do to get the leads up again? Also, how long would it take for to get them up and is there an easier way? Like maybe creating a new account?

Google is making one of its biggest architectural updates to local advertising in years: Local Services Ads (LSAs) are officially migrating into Google Ads as specialized Performance Max (PMax) campaigns. Join us today, Wednesday, September 30, at 2:00 PM Eastern for an urgent, practical live session. We are breaking down where the rollout stands, how your bidding and budgets will change, and what you must export immediately before your legacy dashboard disappears. 📚 What We Are Covering Today: 1️⃣ The Migration Rollout Status - Where It Stands: Phase 1 began with select U.S. home and storefront service categories. We’ll cover who is scheduled next as the rollout expands through late 2026 and into 2027. - Pre/Post Migration Checklist: What account owners must check before and after their account transitions—including why you must export historical reporting immediately, as past performance data will not transfer to Google Ads. 2️⃣ Budget, Bidding & Reporting Structural Shifts - Budget Conversion: Weekly budgets are automatically converting to equivalent daily average budgets. - Bidding Changes: Manual bidding and vertical-level Target CPA settings are being deprecated in favor of automated bidding configurations inside Google Ads. - Control Center: Transitioning lead routing, targeting, and management settings directly into the main Google Ads interface. 3️⃣ October Booking & Calendar Guidance - Setup Verification: What eligible service businesses need to audit in their booking engine and calendar integrations right now to ensure direct lead booking flow doesn't break during the platform move. 4️⃣ Google Business Profile "Collected Info" Feature - Automated Data Gathering: How to review and audit the information Google gathers through automated conversations with your business—making sure AI agents and Google bots are conveying accurate pricing, availability, and services. 5️⃣ Reported October 1 Missed-Call Billing Changes - The Notice Breakdown: What recent advertiser notices say about billing changes for unanswered calls staying connected past 20 seconds. - Call-Handling Preparation: What still needs verification, and how to configure your intake and backup AI answering so you never pay for unhandled, missed prospects.

Quick observation: A lot of owners focus on getting more LSA visibility or more GBP views… But the real leak usually happens in one of three places: • Slow response time to new leads• Weak or generic Google Business Profile messaging• No proper follow-up system (missed calls = missed revenue) Even small tweaks, like tightening your service descriptions or improving first-response scripts, can significantly increase booked jobs without increasing ad spend. Curious: If you’re running LSAs right now, what’s been your biggest bottleneck, ranking, lead quality, or closing rate?