Wondering if HPS has to be updated to reflect this reality. If a prospect "wants" a particular product/service and has the resources to purchase it, they've probably done a ton of research via Google, ChatGPT, etc, and have already narrowed the field down to a short-list of solution providers. At least that what I'm finding on many prospecting calls. Any similar experience? If so, this might be a great discussion topic for one of the Friday hangouts.