Help with being a better coach. You've already brought the 'productized' half. Seems to me that: - - "Productized" is the sales and marketing process that gets you paid leads. - "Coach" is what they really want to pay for. Do both right and you have repeat leads, and repeat clients who ascend. Get one half wrong, and you either don't have enough paid leads, or churn is awful. Front end will benefit from great 'productized' stuff and the backend is mostly about 'coach' things- "is this guy a good coach worth my money?". I appreciate that most people who come here, may already make money from coaching, or aspire to. They believe marketing is their achillies heel. Your comment to me the other day about the coaching book in the whatsapp was "This is a good one but I can barley remember it." which is great, but I'll love to know what you've forgotten about coaching. What got me thinking about this was having to figure out the creative process to extracting my own experience into something that people could use. An example being "Dad's hearing guide" With hearing, there's a huge difference between volume and clarity. When somone suffers acquired hearing loss, clarity seems to become a bigger issue. I notice it most in family scenarios. My daughter might say something - I hear it, but my brain doesn't turn it into words. The noise doesnt convert to coversation all that well. Its impossible to concentrate that much all the time. Something really simple like this can cause huge arguments, especially with children who just don't understand. I thought to devise a printout pdf that I can give to my kids that explains the difference between volume and clairty. Any familyman or mum with hearing loss will snap that up. Attached is a shitty 1 minute Claude-generated one which has not left my pc yet, but you get the idea. Nothing like this exists in the world. The National Health Service only ever gives out v basic shit, nothing for your relationships or work. So I wonder how many of the 1k+ people you have here would just like to be a better coach, and learn from the best (you are mate) in terms of teaching someting we all need very well. But what you've done Zac is become your own 'category of one'. Not because its a fancy phrase, but you've created loads of unique tools that help people with marketing. Your coaching style is what keeps us all here!

I wouldn't say I hate it, hence why I chose the second option in the poll. I like the Classroom snd Calendar, but much prefer WhatsApp for the Community stuff. Only here now as I read your email telling me/us to come here.

Congratulations Zoran!

"liquidate ad spend before they even hit the webinar by having a Micro Offer on the TY page of the opt-in" ~ money now always sounds good to me.