Meta released a new playbook for showing online ads. Here are the top 3 things you need to know to make your ads perform best: - Don't repeat the same ad content: Showing the exact same video or picture in multiple places in your ad account as active ads hurts your results and raises costs. Put similar ads together in one group, and add a variety of different pictures and videos so Meta can show the right thing to the right person. - Let Meta machine learning find your audience: You don't need to pick tiny, specific groups of people for your ads. Using broad targeting—like just picking a location, age range, or gender—lets Meta's computers figure out who wants to see your ad. Small businesses that use broad targeting save around 12% on costs! - Use tall, vertical videos: Make your video ads tall instead of square or widescreen. Most people watch videos on their phones using Instagram Reels and Stories, so tall vertical videos get the most views.

Welcome to the new members! Let us know who you are, what business you are in, and what your favorite hobby is (maybe the same as your business if your lucky!) with a pic! Preferably a pic of you doing your hobby. :-) I'm Chris, I teach my clients how to take control of their own business advertising! I love to go snowboarding when I can!