The simplest thing I brought home from LA is also the one I have the least excuse to ignore. One hundred minutes a day on content or outreach. Before anything else. For one hundred days. That is it. No app, no hack, no new platform. Here is why it works, and why almost nobody makes it to day 100. The work you do today pays out three to five days later. So on day nine you look at the numbers, see nothing, and decide it does not work. It was working. You just read the scoreboard before the game finished. On top of that, it takes somewhere between 7 and 14 touches before a stranger starts to trust you. Seven. So the person who saw you twice and did not call was never a failure; they were on touch two. How to spend the 100 minutes so they actually produce: 𝗙𝗶𝗿𝘀𝘁 𝘀𝘁𝗿𝗲𝘁𝗰𝗵, 𝗺𝗮𝗸𝗲. Film or write one piece. Off a template, not off a blank page. This is where most of the hour goes if you have not built a system yet. 𝗠𝗶𝗱𝗱𝗹𝗲 𝘀𝘁𝗿𝗲𝘁𝗰𝗵, 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝘆. Take the same idea and give it new hooks, new angles, new formats. One idea should leave the room as four pieces. 𝗟𝗮𝘀𝘁 𝘀𝘁𝗿𝗲𝘁𝗰𝗵, 𝘁𝗮𝗹𝗸 𝘁𝗼 𝗵𝘂𝗺𝗮𝗻𝘀. Comment, reply, DM, follow up. Not selling. Planting. And if 100 minutes feels laughable right now, start with 15. I am doing 15 minutes every morning myself for the next three weeks and posting it either way. It is okay to suck. It is not okay to skip. One more reframe that has been rattling around since Saturday. Stop asking why this is not working. 𝗦𝘁𝗮𝗿𝘁 𝗮𝘀𝗸𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘁𝗿𝘂𝗲 𝗳𝗼𝗿 𝗶𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸. You find whatever you go looking for. So, day one. How many minutes are you committing to tomorrow morning? Put the number in the comments and I will hold you to it.

Melissa and I flew to LA last week and paid to sit in a room with people ahead of us. Not for information. Information is free now. We paid for proximity. Almost everybody in that room has already built the thing we are building. Some of them are two years further down the road. We could spend those two years guessing, or we could buy a seat, ask better questions, and get closer to those people. Here is what I keep relearning. My output does not change when I try harder. It changes when I change the room. Same brain. Different chair. New environment. The uncomfortable part is that almost nothing I heard in there was complicated or new information. It was obvious that the only reason those people were ahead of me was volume of reps and sequence of steps. You cannot read the label from inside the jar. If you are the smartest person in your room, you picked the wrong room. That is not an insult, it is just the ceiling talking. Working with people ahead of you is how you shorten the timeline to success. You either keep doing what you've been doing, and get the same results. Or you can accelerate the timeline with proximity. Who is in your room right now? If you cannot name three people ahead of you, that is the actual gap.