I once had a high-level sales professional tell me that how I handled objections was "Jedi mind-trick s**t". Here's what I was doing... (Now mind you, this was someone that had cash collected $150k+ in a month multiple times, with their close rate rarely dropping below 40%). See, objection handling is actually low-level sales. Objection handling is what most agency owners default to. It’s reactive. It’s pressure-based and forceful. It often comes from the assumption that the prospect is wrong. Even if you "win", they feel like they've lost. Reframing is the opposite. It makes them RIGHT. When you're reframing someone's "objections", you're not "disagreeing" or "opposing" them, you're aligning with them, getting on the same side of the table, which means that all of the energy THEY had in opposing the sale now gets maneuvered into buying from you. It starts by acknowledging that most objections are rooted in good intentions: 🗣 “I want to be sure this works before investing.” 🗣 “I don't want to invest money and not see it back.” 🗣 “I’ve made bad decisions before — I don’t want to repeat them.” These are signs of a THOUGHTFUL buyer, not a bad buyer. Reframing means validating what they value — then expanding their perspective so they can BETTER achieve what they want (though it might look a little different than they thought). It's completing their incomplete picture of how to go about this decision -- there's zero "correction" in it. So don't bulldoze it. Reaffirm it. Then redirect it. 🧠 “Sounds like you’re someone who takes your commitments seriously. Sounds like that's the exact reason you decided to hop on this call with me, so you can correct your past investments rather than just letting yourself make zero return from them. What action step, right here and now, would best allow you to make money back from all those past investments?” When done right, a reframe shifts the energy without triggering the ego. The prospect feels seen, respected, and clear.