My name is iyla a. stebbins (pronounced like "eye-luh"; I also use they/she pronouns). I'm a director, producer, actor, and more, and I am absolutely thrilled to be here. I was told the fancy name to use is "multi-hyphenate artist," but no matter what hat I am wearing on a project, my brand's pillars are to entertain people, promote the quality performance art in Detroit and the surrounding Michigan cities (also sometimes beyond since I am from the East Coast), and inspire people to carry the social justice themes of the show "beyond the script" to provoke actionable change in their community. I graduated with my MFA in Theatre Management from Wayne State University in Detroit, MI, in May, where I led marketing campaigns for live theatre. In that role, I ran the theatre and dance department's social media account for three years. I had fun creating content about the different shows, and I have grown confident managing a brand for an organization/project/other people, but as soon as I think about opening a website for myself or putting effort into marketing MYSELF as a brand, my brain meets me with debilitating insecurity and anxiety. The perfectionist side of me is useful in my 9-5, but I've found it really stunts my ability to promote my personal creative work. Recently, I completed my first self-produced post-grad project, MACBITCHES by Sophie McIntosh, and received a lot of positive feedback on the production's overall marketing. Below are links to the "trailers" we shot for the play and promoted on my social media. https://www.instagram.com/reel/DbjhtpaOGje/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== https://www.instagram.com/reel/Dc1KM-Gu-D-/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== https://www.instagram.com/reel/Dcbk06pu-3X/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==

Hi! My name is Takera. I took some time away from creating after burnout, I did hiit a great stride last year but had to move out the country for work. I was never super consistent but now find it difficult to be okay with cringe as I try to jump back in. My Why: My brand is Flights and Foods. My Why is really about curiosity and connection. I want to encourage people to experience the world beyond the typical tourist attractions. I want folks to try the food, meet the people, learn the culture, and discover the stories that make a place special. And hopefully, while doing that, I can help shine a light on the small businesses and communities that make those experiences possible. My Pillars: Because I like alliteration I’m going with Curiosity, Connection, and Culture. I used to say Food, Travel and Culture. Content: IG - Love this because I consider myself and introvert and I tried A LOT of new things and loved the experience. I wasn’t afraid to ask for help filming and everything came together how I envisioned….until IG dropped my sound (I plan to repost it). https://www.instagram.com/reel/DJrjxHIRSba/?stkn=M2tiazh0enJnZ2Ux YT - I also dipped my toe in YouTube and tried a vlog. Love this because it was scary but I did it anyway. I’d really like to focus Yt and IG moving forward and learn how not to focus on perfection and just post. https://youtu.be/qY7KCOGZFfk?is=kocLTtZXC7wlKpLr

Hey all! My name is Gaby Castro. I’m a musician (primarily a clarinetist & instrumental music producer) & a witch, with expertise in tarot and astrology. I also really love fantasy genre related things, video games, anime, and cosplay (I see these things as a big part of my identity)! Before I get into the main points of the homework, I should preface this with a little backstory about my content creation journey so people might understand where I’m coming from. I started out my content creation journey making YouTube music videos with my clarinet quartet, Four Play Clarinet, which we started while I was getting my Masters in Music Performance at Cal State Fullerton (2015). The music videos were covers of well-known pop + electronic music, with the main features of the song being arranged into the clarinet parts while we worked with music producers who wrote backing tracks & produced electronics alongside recorded clarinet, at least for the majority of the covers. Initially, we had a composer friend from school helping us with the arrangements, but we (myself and another member of the quartet) ended up writing a lot of the clarinet parts ourselves! The success of that channel is kind of what catapulted my career as a musician and, as a point to share one of my favorite pieces of content I’ve ever created for the homework, here’s one of the music videos we did covering Sweet Dreams by Eurythmics. It’s one of my favorite music videos we ever did! https://youtu.be/5Cd7dyiuYrY?si=WAoNA5tZI6gOGQpL Unfortunately, as members changed & COVID happening as we were beginning to plan out live concerts, things with the quartet fell apart and we officially disbanded in 2022. Ever since then, I’ve kind of been trying to figure out what content creation looks like for me and debated a lot whether I actually want to create content at all, and the conclusion I came to is that I definitely want to give it more of an honest effort, though I’ll be honest, I’m coming to this course feeling very BLOCKED.

Hey Yall! My name is Rachel Kimsey. I’m an actor, voice actor and coach and I’m here because I’ve never really understood what my brand is or how I am perceived. My Why is to build connection and community. My pillars are Empathy, Education and Entertainment. Since having kids I’ve posted a lot more to stories than to the main grid, which I need to change, but I think this post is fairly accurate to who I am.