Workshop Recordings are here now with detailed notes: https://www.skool.com/copywriting-launchpad/classroom/f983299b?md=a19fdf8b4590464b9b03eadf95942ace Most beginner copywriters spend thousands on courses, learn features and benefits, and still have no idea how to approach a real client project. This is half of Day 1 from the Copywriting Fundamentals Workshop, A live 5-day training taught by @Matthew Volkwyn and I. In this session, Matthew breaks down the only 3 types of copy you need to understand to write anything: 1️⃣ Idea Copy — How to grab the attention of the right person (not just any person). The hook is not about being clever. It is about being relevant, beneficial, and curious-making to the specific buyer. 2️⃣ Conversion Copy — How to shift a prospect's perspective so they are ready to buy before you ever pitch them. Most copywriters skip this entirely and go straight to the offer. That is why their copy does not convert. 3️⃣ Sales Copy — How to reduce risk, handle skepticism, and prompt action. This is the part AI produces easily — which means it is the least valuable skill to develop first. Matthew also walks through a live email teardown, demonstrates the Bruce Lee principle applied to copywriting, and shows you exactly what happens when you remove conversion copy from a pitch. Days 2–4 go deep into each of the three fundamental types of copy with more examples. Day 5 is a practical session where Matthew gives you a way to drill these fundamentals until they become muscle memory. Copywriting is not a shortcut. It is a learnable skill that rewards repetition, feedback, and honest practice. Copywriting Launchpad is where you do that work alongside other people on the same path. To get access to the full recording of Day 1, plus Days 2 through 5 of the Copywriting Fundamentals Workshop, join Copywriting Launchpad and upgrade to a Premium membership.

Welcome to Copywriting Launchpad 🚀 Congratulations. You made an excellent decision to join us. You are now part of an exclusive community of ambitious, entrepreneurial individuals who are determined to achieve freedom through copywriting. This is your corner of the internet, a place where you can master your skills, share your experiences, and support your fellow copywriters on the same journey. In this community, you'll find a diverse group of copywriters who, like you, are taking aggressive action to achieve their goals. Are you ready to begin? Here's what you must do first. Unlock full community privileges so you can: - Create posts - Access your bonuses Start by introducing yourself to the community and welcoming other members below 👇 1. Scroll down to the comment area and introduce yourself. 2. Comment on 3 people's introductions. 3. Like 2 people's comments. Share a little bit about yourself and answer these questions: - Who are you? - Why did you decide to become a copywriter? - What is the current challenge you are trying to overcome? - Share an interesting, random, or noteworthy fact about yourself. PRO TIP: As you interact, you'll earn additional points which will unlock the ability to Post and DM other members, as well as potentially unlock additional gifts. Share freely and help other members out to climb the leaderboard and prove you are one of the real ones. Get the FULL WALKTHROUGH of the community & what you can unlock here.

So what does work then? Is it still possible to land clients as a freelancer? What platforms work nowadays? I'm sure we can all relate to this, right... Outreaching can feel like just one big maze that everyone else somehow got the map to but you... And with all the noise nowadays it starts to blend into one big, confusing blur of... “this doesn’t work” or “clients aren’t replying” and “maybe this was a bad idea” or worse ''should I just give up' And I get that! I really do because I have experienced this exact thing myself. Because when you’re surrounded by ''gurus'' showing off these perfect outreach scripts and £10k wins in their first week, it’s incredibly easy to fall into that trap. From my personal experience landing multiple clients as a freelancer, and helping other in this group do the same, the only thing that’s actually “broken” is not outreach. It's not instagram, It's not facebook, It's not skool, It's not linked in... It's the expectation these influencers have put in your mind. That your first 1, 10, 20, 50, 100 cold DMs should land you a dream client... That if you haven’t made £1k by week two, or within the first month of starting, you’re doing it wrong. That if it doesn’t work fast, it doesn’t work at all. That if your from a certain country, it doesn't work for you. What if the real issue wasn’t that “nothing works”… Here’s what no one seems to talk about that genuinely changed everything for me: What starts as “just trying to figure out how to get clients”… Turns into waiting. And that waiting for the perfect message, the perfect platform, the perfect time... it slowly becomes this 'thing' that never actually happens. (I waited like that for longer than I’d like to admit.) So when I made that TINY DECISION to stop waiting to feel “ready'' and just start was when I started landing clients at $700MRR, $1.5KMRR, $2KMRR… And eventually cracked my first $5K+MRR project. That’s how I finally crossed into five-figures. Now, here's some gems that we shared in the Freelance Fast-track lives this week that I wanted to let you guys in on:

I’ve been thinking… this community is packed with brilliant minds, hidden talents, and stories that NEED to be heard. But many of us are still quiet. So here’s a little spark to get us talking: What’s ONE lesson you’ve learned recently that changed the way you think, work, or live? It could be a quote, a mindset shift, a business hack, or just a simple life experience. Let’s make this space feel alive. If you read this, LIKE it so others can see it too.We grow by sharing, not staying silent.

If you feel de-motivated, If you feel stuck, If you feel lost, If you feel like things are taking way longer than they should, If you feel like your not making progress no matter how you try, If you question giving up sometimes If you feel let down because you haven't hit your goals yet even though your seeing others crushing it, Forget about all of that, THIS is might just change your world, Now, this is not gonna be that post where it's just affirmations, or someone shouting at you do "Do mOrE", This is something you've probably never seen before. Because when I saw this, it really made me think differently about my entrepreneurial journey. (Warning: This will be a long post, but a worth it one, just hold on with me here) So I just watched a movie yesturday with my family, It's called piece by piece, And it's Pharrel williams life story, (the guy who many the song: because I'm happyyyyy & minions music double life) Told in the form of LEGO. It's how he went from zero, broke, being told he couldn't succeed, he was "odd" To being one of the greatest artist known today, Actually, he's considered a music LEGEND. Now there was 3 particular moments in the movie that really sunk deep for me, No other artist... No entrepreneur... And no content creator has inspired me like pharrel has after I saw this... I won't spoilt the whole movie, that's for you to discover, But I'll tell you what really sunk with me. 👉 The fact that it took him 5 years JUST to start gaining traction He went to every artist he could find and asked everyone on the street to listen to his music, and got a bunch of NO's. Like a thousand no's.... After 5 years of making music, collecting beats, he got so many no's, so many rejections, so many "your not ready"s Nothing was working. But he was PERSISTANT, determined. If it meant jumping and stomping on the producers desk to get his point across, he did it Knocked on EVERY door. Imagine he he gave up on year 2, or year 3 or year 4...