The problem? You keep explaining yourself to AI. Sometimes it works, sometimes it doesn’t. And you’re copying and pasting your work or your context from once place to another instead of relaxing in the sun on the beach or playing pickleball. Every AI tool in the world gets amnesia. They’re born with it. It’s why they’re so useful. And why they’re so frustrating. Too much context it gets overwhelmed. Too little and it can’t perform. Sometimes you do everything right and it still get’s things wrong. But you’re not sure why… Well, turns out I’m not the only one who noticed. AI systems architect Jake Van Clief and I landed on almost the identical fix, independently, using two different tools, to solve two different primary problems. His is coding. Mine is knowledge work. So that tells me this isn’t just a me problem, this is an 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦-𝘸𝘩𝘰-𝘪𝘴-𝘶𝘴𝘪𝘯𝘨-𝘈𝘐-𝘳𝘪𝘨𝘩𝘵-𝘯𝘰𝘸 𝘱𝘳𝘰𝘣𝘭𝘦𝘮. I wasn’t trying to build anything specific, just solve my own organization and context problem inside Notion. The result of which is a 3-tiered memory system that tells AI exactly what it needs to know, and where to stop so it doesn’t get overloaded before the work is done. But I’m not sure if this is worth building out so other people can use it too. What do you say? Is that something you’re interested in?

I'm a big fan of using AI to streamline and operate all the technological components of my business. No matter what you use to grow your business, there's always an elements of "duct-taping" things together, be through native integrations or things like Zapier & Make. But recently I've found that with little bit of setup in Claude Code, you can just ask in plain language: "Hey Claude, connect this to that, make sure it does this, and send me a notification in telegram if anything goes wrong." And it will do it. The reason I'm asking about your website though, is there are a lot of options out there, and being a WordPress user myself, I've long dreamed of migrating away to something simpler, but the more I learn about how AI can operate inside my business, the more I see WordPress and AI has a potential use case here. For example: Claude could design a webpage from scratch, using natural language, then you can go in and edit it manually if you like, add padding, move bits around, upload a picture using a familiar user interface. Or just say, "Hey Claude, change this or that." Then it's published on your website. Connected to a stripe checkout. Sending customer details to KIT or wherever you host your email list. This is where it's a bit like waving a magic wand at the internet. You could say, "Hey Claude, build me a sales and checkout page for this offer, here's the copy." Then Claude will do it and publish it to the internet as you requested. I want more of this in my business, and I'm sure you do too. So the reason I bring all this up is... I'm curious... because the website is the foundational element and it will determine how you connect everything else together. So do you use WordPress? Do you use Framer? Do you use Carrd? Do you use Squarespace? What do you use? And do you care to make it easier? Would you like to see me build the system I've described above from scratch so you can follow along and do the same? Or am I getting distracted by shiny technically interesting builds again instead of doing the thing that makes me money? ...which is writing.

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There’s a lot of people out there who will claim they can help you market and sell your offers in exchange for your hard earned money, but in reality they have little or no experience in matter beyond a personal interest in the topic and you letting them hold your cash. On the other hand… There are the people who are really good at helping you market and sell your offers, but in the interest of scale, they over-price, over-productize to the point where only a few people in very specific situations will actually benefit from the offer. On the face it, that’s a good thing, but the problem is their sales people will sell to anyone with a credit card and pulse, and too many people end up paying way too much for a program that was never a good fit for them in the first place. And then there’s everything else in between. But I want to do the opposite of that here. So tell me, what frustrates you most about marketing and sales guru’s online?