So I'm standing in the chicken coop yesterday, half-listening to my daughter complain about her brother... you know how it goes, kinda sounds like Charlie Brown teacher, wah wah wah wah wah... and I glance out the coop door over her shoulder. And there it is. A plant hook. On the corner of my house. We've lived here since 2018. Eight years. I've walked past that corner more times than I can count just to get to those chickens, and I am just now seeing this hook for the first time. I know it's not new... it's rusty. Nobody installed it last week. It's just been hanging out there this whole time! So naturally my brain stops processing my kid's very valid sibling grievance and spirals into: what else have I not noticed? First with the house but then, SQUIRL, what in my business? And I can't exactly ask you what you're not noticing in yours, because you don't know what you don't know, until you know, you know?! But funny, it's been happening all week long. Noticing things I've not noticed, like with my website rebuild. I thought it was a quick main page update but I kept tripping over stuff that's been sitting there for who knows how long... old branding, outdated language, entire sections that made sense five pivots ago and now just don't. None of it was broken but it definitely went unnoticed. Same as the corner of the house I walk past every day. So here's my idea... go look, on purpose, at your website, your offer, your community, your posts, your classrooms, your emails, your campaigns... all of it. Notice it all because you might have something that needs an update or a resource that is available to you right now that you're not using. A tool. An asset. A darn hook! And, speaking of the website... it's DONE! Go take a look. https://www.heatherboers.com Has this happened to you before? Something that's apparently been there the whole time, and you just now saw it? Please tell me I'm not the only blind person in this community!