Well, this week flew by! Yesterday was the Monetize Your Mission Mastermind and though it was a last-minute scramble with rather jumbled notes I think we pulled it off okay. It turned into a mini-Audit of several Substack publications. @Sandy E asked about the order of things to implement what was discussed, so I thought I'd share the answer here publicly because it's a good question. To begin with if you're just starting out with Substack go to the classroom and do the first three courses/steps Build Your Foundation, Setup Your Publication and then Create Your Profile Then I offer a Client Acquisition Audit to help you with applying these 3 steps. I will recommend you upgrade to VIP or simply purchase the Substack Setup Intensive at the end of the call. (This community is setup to get you started with Substack and the classroom is organized like this: Build →Publish→Grow ) During the audit, you will get a lot of value in terms of clarity around your offer and the next steps to take for Substack whether or not you chose to upgrade. Once you go through those 3 foundational pieces - you're ready to start adding content because you will have you categories, sections and tags mapped out as well as our client journey and your payment option turned ON. No sense creating content for visibility when that visibility doesn't lead anywhere right? Once you've added content - either created originally or sucked in through an rss feed you can start categorizing it and posting. If you have set up your 3-5 sections it's good to have at least 6 or so pieces or each one as it will complete the "grid" on your home page.

So much happening with the community these days!! Love seeing everyone going live on Substack and even the most fun - popping on a life and finding other community members hanging out there too! You all are talking about fascinating things (okay, I might be prejudiced but I just love hearing what you all have to say) When you join lives somethings to consider ... Tap the heart button - though I cannot find evidence this works the same as on TikTok (signaling the algorithm) intuitively it seems like it does And commenting - typing in the comments section encourages other to join the chat and helps the hosts feel like the audience is engaged with them. (maybe you don't have to be as chatty as I am most of the time but hopping in and at least saying hello and letting them know you're there and engaged is supportive. Again, this may or may not bring more people to the live but I suspect that it helps over all. ) When you go live, especially with other content creator on Substack - Substack pushes your live to both audience in the app, in the notifications and in the email boxes of subscribers. Afterwards the shorts can live in the notes section and extend the reach even further as lives create long form content you can added to in the form of a written post on your publication. @Tracy Nicholas ' skool community Awaken Your Magic has doubled in size from going live weekly on Thursdays (at noon mtn) @Kerrie Wearing goes live on Sundays with the spiritual forecast coming up @Karen Langston goes live on Wednesday mornings (10am mtn) with her label to table messages she share with Dani

It's Wednesday and one of my favorite events of the week happens today... SOCIAL HOUR!! Okay so it's also the Q&A but I just love this hour where we all get together and chat, catch up on the happs and laugh. For me it's kind of like therapy. Everyone is welcome to join us - we meet at 1pm mtn here: https://us06web.zoom.us/j/82141442688?pwd=xJ9W2bYfTXnBptWKuoOgEH4P2enq6p.1 No rules and no recording - come for 5 minutes or stay for the hour - totally up to you. 🐦‍🔥🐘🍁🪻🦚🪻🍁🐘🐦‍🔥 Let's chat about purpose for a minute - shall we? We all created a Substack (or are thinking about creating one) for some reason - whether to simply have a place to explore and write (I know when I first started out that's what I used it for) or it's a place to organize our empire (which is how I use it now) for a reason. What is the reason for your Substack now? Have you given it some thought? I ask this because I think that it makes a difference in how to approach growing your Substack. If you're using it to organize your empire, I believe your first steps need to be to sort what you've got going on. Some organizational piles might include: What are you selling Who are you selling to What are you personally interested in How much time do you have to invest in marketing Are you introverted or extroverted (how much time can you spend with people whether in community or in video/conversation) How do you like to create long form content? I was having a short conversation in the DMs with @Vinayak Ramesh yesterday about selling stuff and creating a client journey. There are lots of ways to do this - but a very simple exercise to do while you're sorting your "goings on" is to take a piece of paper (oh yeah this is going to be old school - go grab your pen and paper or your journal or your art supplies) ... draw a line on it. Put a dot on the left of the line (where it starts) and write exactly where your ideal client is when they first know they need your solution to their problem - write down all the things they are struggling with, what are they feeling, what do they hate, what do they long for.

It's Substack Setup Intensive day today!! 🐦‍🔥Yep, that's the phoenix rising - This is one of my most favorite things I do each month - the opportunity to help you make your Substack publication sustainable and monetized!! Whether you're new to Substack or been around awhile going through this will unlock aspects of Substack you never knew existed or if you did know they existed - where to find them. I often compare Substack to a Ferrari - it an amazing and powerful piece of equipment but if you don't know how to drive a stick it's just a car. We start at 10am mtn today #🎯START HERE 🪴🪻🦚💜😽💜🪻🪴 Today I'd like to talk about monetizing your Substack - not just turning on the paid option but actually making offers on your publication. It's kind of the elephant in the room, right? 🐘 Yes, we'd all love to make money from our writing and never have to "sell" anyone anything. Can that happen on Substack - well the possibility does exist and I've seen people support new publications for a while but ultimately you need to solve problems for people or make their lives better in some aspect that they are longing for. [𝗔𝗽𝗽𝗮𝗿𝗲𝗻𝘁𝗹𝘆, 𝘁𝗵𝗶𝘀 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 - 𝗵𝗲𝗿𝗲 𝗜 𝘄𝗮𝘀 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗶𝘁 𝘄𝗮𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗣𝗲𝗿𝗸𝘀 𝗽𝗮𝗴𝗲 (𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗻𝗲𝘅𝘁)] Even if you don't have your the whole client journey mapped out yet - you can at least have a couple mini offers that you can sell with a discount (we'll talk about that in a minute) or make part of your offer to paid subscribers on Substack. Can't think of anything to offer? That why I created the #🚀 Welcome to the Mini Offer Creation Engine The Mini Offer Creation Engine helps you: Turn your expertise into a clear, sellable offer It identifies the right problem, transformation, format, ideal buyer, promise, and price - replacing “What should I create?” with a focused offer concept.

Okay, whose ready for the BIG announcement over on Substack? There is a new feature being rolled out - I don't have access to this one yet - but I know people who do. It's called "automations" and it will show up in your creator tools on the dashboard of your publication. This takes Substack all the way into the autoresponder category. I've been waiting for this to happen. What it allows you to do is create follow up sequences for your subscribers. To move people from free to paid to purchasing your offers. They already introduced an option to segment your subscribers, which you can find under the subscriber section on your dashboard. Which leads us to the perk page - on the perks page you can put up the offers for your paid subscribers - the thing is that not everything on that page needs to be completely part of the subscriber offer - you can offer discounts on some of those offers. So, the process is someone becomes a paid subscriber and then they get a discount on the purchase of the other items on your perks page - you can go over here and see what I did https://hartlifecoach.substack.com/perks the 3 tools & the intensive are now for annual subscribers and instead of simply getting everything with the annual subscription, they get a discount on these - so people subscribe for the discount - kind of like Costco. And with this new feature being rolled out you'll be able to set up a follow up series to help subscribers move through the buying journey with you. I think this is going to help a lot of content creators over there - I find the tendency is to firehose people with stuff they get for being a paid subscriber - when often less is more or allowing people to move at the pace they can handle without pressuring them to open everything at once. We will be talking about this in a mastermind soon - for sure but feel free to join us on Wednesday for the Q&A/Social Hour and we can chat about it more there. 🦚🪻🦦🪴🔥🪴🦦🪻🦚