I am working on my Loom Video Sequence and noticed a competitor to the person I am making the video for running paid ads in his small(ish) town. If I create a local service page for cities surrounding his actual location, think metro areas have a ton of small towns. Would that page I create and rank for be able to compete with a Google ad? Say Chicago is the main service are but Oak Park is where my clients company is located. 2 questions now: 1) as a ranking and on page SEO do I rank him for Chicago? If I create city pages for other cities like Evanston and Naperville but don't run a campaign for them but do killer on page, and technical seo will those pages rank when keywords for A/C Maintenance Naperville are searched for once I have a page for Naperville? That is my intent but pretty new so I don't have the experience yet of that happening, Thanks,Robert