Social Media? · Clief Notes

Social Media?

A couple years ago I started an Instagram channel (fat.is.fuel) around the carnivore lifestyle after losing ~80 lbs in a year.

The first month took discipline and it worked. Then I started gaining weight back, because I didn't understand the principle underneath the diet. I was treating it as a meat diet. It's not. It's a fat-first diet that balances your hormones by controlling insulin.

Once that clicked, I boiled it down to one line: "Control insulin, control your metabolic health." That line built the following. I taught the approach as the Dietary Fat Method and helped a lot of people get results.

I bring it up because ICM runs on the same kind of line: "Control context, control your output." Same structure — one controllable variable upstream of everything people are actually chasing.

I'm jumping back in with a new channel, mostly talking head and stop motion, built on what I'm learning here and used as a lead-gen tool rather than the product itself.

Curious who else here is using social media to build the business, or is thinking about it.

Has anyone taken the leap?

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Social Media?