The hot take on X right now: SaaS is dead, cancel everything, build in-house.
The real shift: SaaS is becoming SiaS. Software in a Service.
SaaS sells you a tool and makes you run it. Software in a service sells you the outcome, with the software built in. Calls answered, clients booked, systems connected, decisions surfaced from real-time data.
Then add a layer of intelligence.
This shift is happening across every industry at every organization size.