The main goal of a clip is simple: make people want to watch the full episode. - You don’t need 20 effects, crazy captions, constant zooms or B-roll every 2 seconds. - If the moment is good, don’t kill it with editing. - Find something that makes people curious, surprised, interested or makes them want to hear the rest. - Then keep it clean. For me, a good clip is basically a trailer for the full conversation. Don’t explain everything. Leave something for the episode.