Jul 13 • Small Business
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One of the best business strategies isn't a marketing tactic...
It's goodwill.
Goodwill is built when you consistently help others without expecting something in return. Over time, people begin to trust you, remember you, and want to support your business.
When you've built enough goodwill, asking someone to become a client doesn't feel like a sales pitch—it feels like the natural next step.
Here are a few simple ways to build goodwill:
✅ Make introductions between people who could help each other.
✅ Share helpful advice or resources without expecting anything back.
✅ Celebrate other people's wins and milestones.
✅ Leave thoughtful reviews for businesses you genuinely enjoy.
✅ Volunteer your time or expertise in your community.
✅ Follow up with someone just to see how they're doing.
✅ Be reliable—do what you say you're going to do.
Remember, goodwill isn't about keeping score. It's about consistently adding value and building genuine relationships.
The more value you create, the stronger your reputation becomes.
💬 What's one simple way you can build goodwill for someone else this week?
Let's Start Doing Business Right!
DBR
P.S. This goes beyond business... but life as well!
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