One small Performance Max mistake
One small Performance Max mistake can make your data look better than it actually is.
If you let branded searches flow into PMax, you may end up giving Google credit for conversions that
your brand already had a strong chance of capturing.
Separating brand traffic helps you understand what PMax is actually contributing.
The goal isn't to make the numbers look good.
The goal is to make the data trustworthy.
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One small Performance Max mistake
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