Hey all, looking for some input on my PMax setup. Background I run a fashion dropshipping store and have had a PMax campaign running for a few months. Early on I scaled it to €250/day, but I handled the season switch badly and had to scale back hard. Budget is now back at €50/day. I'm currently cleaning up and improving the feed: excluding products that are out of season or don't perform, adding new products, and doing proper keyword research for titles and descriptions. What I've tried so far - Started with several asset groups. Removed them later, and performance improved after that. - Added a tROAS. Some days the ROAS was good, but spend was way too low. - Removed the tROAS 2 days ago. Since then the campaign has spent more than 2x the daily budget two days in a row, with a CPC of €1.80–2.00. Question 1: Is this normal? Is overspending and the crazy high CPC like this normal right after removing a tROAS? When should it settle down? Question 2: Fresh campaign or not? After all these changes (asset groups, tROAS on and off, big budget swings) and the current overspend and high CPC, would you start a fresh new campaign? Or is that a bad idea and should I let this one stabilise? Question 3: One size per colour? Fashion has a lot of SKUs: each product has 3–4 colours and 4–5 sizes. I'm thinking of advertising only one size per colour (the most common one), so Google spreads the budget over far fewer SKUs. Customers can still pick their own size on the product page. Would you recommend this? Why or why not? Thanks in advance!