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Performance Max vs. Standard Shopping
Hello guys! Based on Google’s recent update introducing Maximize Conversion Value bidding for Standard Shopping campaigns, is Performance Max still the go-to campaign type for launching a new store, or has Standard Shopping become a more competitive option for new advertisers?
PMax: spending 2x budget after removing tROAS + should I advertise only one size per colour?
Hey all, looking for some input on my PMax setup. Background I run a fashion dropshipping store and have had a PMax campaign running for a few months. Early on I scaled it to €250/day, but I handled the season switch badly and had to scale back hard. Budget is now back at €50/day. I'm currently cleaning up and improving the feed: excluding products that are out of season or don't perform, adding new products, and doing proper keyword research for titles and descriptions. What I've tried so far - Started with several asset groups. Removed them later, and performance improved after that. - Added a tROAS. Some days the ROAS was good, but spend was way too low. - Removed the tROAS 2 days ago. Since then the campaign has spent more than 2x the daily budget two days in a row, with a CPC of €1.80–2.00. Question 1: Is this normal? Is overspending and the crazy high CPC like this normal right after removing a tROAS? When should it settle down? Question 2: Fresh campaign or not? After all these changes (asset groups, tROAS on and off, big budget swings) and the current overspend and high CPC, would you start a fresh new campaign? Or is that a bad idea and should I let this one stabilise? Question 3: One size per colour? Fashion has a lot of SKUs: each product has 3–4 colours and 4–5 sizes. I'm thinking of advertising only one size per colour (the most common one), so Google spreads the budget over far fewer SKUs. Customers can still pick their own size on the product page. Would you recommend this? Why or why not? Thanks in advance!
Shopify Payments blocked
Hi everyone! My Shopify Payments account has been blocked. Has anyone dealt with this and managed to get it reinstated? Any advice on my options and chances of recovery would be appreciated.
October drop in performance
Hey guys, has anyone seen a drop in performance this month? My campaigns were doing 3x roas last month and this month it’s tanked to around 1.5x - my conversion value campaigns without troas are performing very badly!
Mollie setup
Hey everyone, has anyone here used Mollie? I don’t currently have a registered business, but I have the option to work through a business in the Netherlands or register as a sole trader. I have a personal Revolut account, which I believe is based in Estonia, and a Payoneer account. What would be the best setup in this situation? Has anyone successfully connected Revolut or Payoneer to Mollie with a business registered in a different country? What documents did they require, and were there any issues?
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