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Hi! I'm Amit Biswas — a Web Analytics, Google Ads Specialist, Facebook Ads Strategist Expert. I help marketing agencies, eCommerce brands, and local service businesses fix broken tracking systems, scale ad performance, and ensure data privacy compliance in today’s privacy-first world and setup and manage meta and google ads.. I'm excited to be part of this community My experience includes: • Google Tag Manager • Google Analytics • Server Side Tagging • Google Ads • Facebook Ads I am here to learn, collaborate and share my expertise. Looking forward to networking and collaborating with you all!

I’m sure you’ve heard the story about the goose that produces golden eggs. As a business owner, your job is to protect the goose while finding ways to help it produce eggs, faster. Most of your employees will not care how important their role is in this process. They will sit around on company time, take extra days off and expect to be paid for them, by the most expensive gas because there’s a nicer bathroom at that gas station, give extra services for free because they may get a better tip, take 30 minute bathroom, breaks repeatedly, steal office supplies, use your company vehicle for personal reasons, lose things or break things. And there’s so many more. All of these things are small attempts to steal more eggs from the goose. But if you kill the goose, there are no stack of eggs inside. It’s the goose producing the eggs to get that gets everyone what they want. When you get ahead of production and people start getting greedy that’s bad for the goose. When everyone is working in sync, and you have a culture of people, hustling and producing, that’s great for the goose. Holding your standards and not allowing employees to walk all over you is like building a fence around your goose to protect it from being battered and strangled and shaken by employees that don’t really care what happens to the goose as long as they get their egg. Protect your goose! And don’t feel bad for holding standards if employees don’t agree with them.

Rainy days are a great example of a service day that gets cut out of your month. And every day you lose production is the day you either have to make up on a Saturday or you just pull in less money. Do you have a plan for rainy days? Do you have a script for your team to follow? Do You have different products that you might use for a different mix to count for the extra water? Maybe a different solution or equipment? Are your customers expecting that you still do Services in the rain? Are rainy days, the only type of day that shuts down production? Spin it to win it Hey Mr. Customer, thanks for your concern. You’re actually one of the lucky ones because not very many people get our rainy day service. When we treat on a regular service, we spray liquid across the top of everything, but it doesn’t penetrate through the gravel and the grass. We have water activated granules that we can use through the entire yard to get a whole different level of penetration that most people won’t get unless they get a rainy day service. Plus this product is water activated so we can’t use it throughout the yard unless it’s raining.We’re still gonna treat under the eaves where it’s nice and dry with the liquid and inside the house if you’d like. Do you want me to treat inside today? If you’re struggling, try this script or use it to re-create one of your own. Enjoy the rain!