Cost per lead tells you what a lead costs. It doesn't tell you which ones are worth buying. One question on an application form told Antonio exactly that. He was back Thursday and pulled up his HYROS account to show how he reads it. What we covered: - The one form answer that predicted who paid - Turning every form question into a tag - Earnings per lead instead of cost per lead - Why an 80% creative win rate is a warning Watch the recording and recap in the classroom here.

Alex Becker sees what's working across billions in ad spend and 4,000+ ad accounts. He took your questions live and drew the answers out on the whiteboard of truth and justice. He covered: - Why he buys ads off a two-year payback, not this month's - How to feed conversions when your funnel barely has any - Why there's no real audience targeting anymore - Why swapping in new ads every week kills your results Watch the recording and breakdown in the classroom here.

Oy! As you can guess by the headline I have put together a 2026 Meta ads MASTER course This covers exactly what is working on Meta....As well as what should be avoided. -Campaign structures -Creative testing/scaling -Even cutting edge ways to use conversions pixels for BETTER faster targeting This isn't my opinion or theory or "what's just working for me"...It's exactly what I've seen across the thousands of accounts and billions of ad spend tracked at Hyros. ALSO : It's literally EVEYRTHING I know since we have no course to sell you here. Enjoy.