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2d • 💜 Updates
🎧 𝗡𝗘𝗪: Audible Ads...
Lots of changes have been coming down the pipeline lately when it comes to audiobooks and Audible, and I’m still feeling out what some of these changes are going to mean for us as authors.
But when I logged into my Amazon Ads account today, I noticed something NEW…
𝗔𝗺𝗮𝘇𝗼𝗻 𝗶𝘀 𝗻𝗼𝘄 𝗮𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗼𝗿𝘀 𝘁𝗼 𝗿𝘂𝗻 𝗮𝗱𝘀 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗮𝘂𝗱𝗶𝗼𝗯𝗼𝗼𝗸𝘀.
This officially rolled out in the U.S. at the end of August, and authors — including ACX creators — can now advertise Audible titles using both 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮𝗱𝘀.
Before this, authors could only directly advertise their print and digital book ASINs.
Personally, I’ve never really 𝘯𝘦𝘦𝘥𝘦𝘥 to advertise my audiobooks separately. I would run Amazon Ads to my paperback books, and readers could see that an audiobook version was available and simply choose that format instead.
And that strategy has worked pretty well for me.
But now we have another option.
You can add the audiobook format into new or existing campaigns alongside your paperback and ebook. One thing I find particularly interesting is that Amazon says this will also help with 𝗰𝗿𝗼𝘀𝘀-𝗳𝗼𝗿𝗺𝗮𝘁 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴.
So if someone clicks on an ad for one format of your book but ends up buying another format, that sale can show up in your campaign reporting.
That could give us a much clearer picture of how our Amazon Ads are actually contributing to sales across paperback, ebook 𝗮𝗻𝗱 𝗮𝘂𝗱𝗶𝗼𝗯𝗼𝗼𝗸.
Amazon says we’ll also be able to track the usual metrics like impressions, clicks and attributed conversions.
⚠️ 𝗢𝗻𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗻𝗼𝘁𝗲: Right now, Amazon says audiobook advertising for authors is available in the 𝗨𝗻𝗶𝘁𝗲𝗱 𝗦𝘁𝗮𝘁𝗲𝘀, and you need to have your pen name claimed through Amazon Author Central before you can begin advertising.
I’m definitely going to be playing around with this because audiobooks have been a significant part of my publishing business, and I’m curious to see whether directly advertising the audio version actually moves the needle — or whether I’m better off continuing to advertise the paperback and letting readers choose their preferred format.
𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝘁𝗵𝗲 𝗮𝘂𝗱𝗶𝗼𝗯𝗼𝗼𝗸 𝗼𝗽𝘁𝗶𝗼𝗻 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝘆𝗲𝘁? 𝗔𝗻𝗱 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘁𝗲𝘀𝘁 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮𝗱𝘀 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗼𝗯𝗼𝗼𝗸? 👇
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🎧 𝗡𝗘𝗪: Audible Ads...
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