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2d • ❤️ Connect
Content Idea at Target
I actually left the house today 😂 and made a trip to Target… and I could NOT believe what I saw.
Target is definitely targeting the millennials right now. 😂
They’re bringing back all kinds of 90s throwbacks, and then I walked into the book section and saw an entire display of 90s books for kids.
Immediately I was like… GOOSEBUMPS! 👀📚
I was a huge reader of Goosebumps books growing up, so this definitely hit the nostalgia button for me.
But of course my marketing brain kicked in too. 😂
I thought: THIS is perfect TikTok-style content.
Something recognizable.
Something nostalgic.
Something people are already stopping to look at and talk about.
So naturally… I had to catch the wave AND find a way to plug one of my own books into the content. 😂📚
LET’S GO!
This is your reminder as an author: content ideas are literally everywhere.
You don’t always have to create the trend.
Sometimes you just have to notice what people are already paying attention to and find a natural way to connect your book to it. 🔥
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Content Idea at Target
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