If you’re publishing books on Amazon, Amazon Author Central is one of those free tools you absolutely want to take advantage of.
Your Author Central profile gives readers a place to learn more about you and discover your other books. You can add your author bio, connect your books to your profile, add photos, and create a more professional presence on Amazon.
But there are also some useful features behind the scenes that authors sometimes forget about.
I was checking one of my pen name profiles and just noticed that it has ❤️ 616 Amazon followers! 🤯
I honestly hadn’t been paying much attention to that number.
When someone follows you on Amazon, they may receive updates when you release new books, which gives you another built-in audience you can continue growing over time.
Author Central is also a great place to:
- Track your Amazon followers
- Monitor reviews across the books connected to that author/pen name
- Manage your author bio and profile
- Claim and organize your books
- See how your author brand appears to readers on Amazon
If you use multiple pen names, you can also manage the books and activity associated with those author identities.
👉 You can set yours up for free at Amazon Author Central:
If you haven't created your profile yet, add this to your publishing checklist. Even if you only have one book right now, you’re building an author presence that can grow right alongside your catalog.
Do you have your Author Central profile set up yet? And if you do — go check your follower count! 👀