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5d • 💚 Marketing
📚 When Should You Turn On Amazon Ads?
Amazon Ads can be a great way to get more eyes on your book and see how your book performs against competitors. But before you turn them on, you need to be prepared for the reality that 𝘆𝗼𝘂 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝟯𝟬 𝗱𝗮𝘆𝘀. You’re testing keywords, gathering data, and learning whether your listing can actually convert.
So how do you know if your book is ready for ads?
⭐ 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝟮𝟬 𝗿𝗲𝘃𝗶𝗲𝘄𝘀? I personally recommend having a minimum of 20 reviews before turning on ads. Customers want social proof. If your book has very few reviews and the competing books have dozens or hundreds, getting the click doesn’t necessarily mean you’ll get the sale.
⭐ 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗔+ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝗲𝘁 𝘂𝗽? These are the marketing graphics that appear further down your Amazon listing and give you another opportunity to sell your book. Amazon allows you to create A+ Content for FREE.
⭐ 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? Video gives potential buyers another way to experience your book before purchasing. While you can’t currently just upload your own promotional video directly to every book listing, you can work with an Amazon Influencer to create a shoppable video that can be tagged to your book.
I actually offer this as a service for 𝗷𝘂𝘀𝘁 $𝟱𝟬. I’ll order your book, create a shoppable video featuring it, and tag it to your Amazon listing.
The biggest thing to remember: 𝗔𝗱𝘀 𝗰𝗮𝗻 𝗯𝗿𝗶𝗻𝗴 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁𝗶𝗻𝗴, 𝗯𝘂𝘁 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁𝗶𝗻𝗴 𝘀𝘁𝗶𝗹𝗹 𝗵𝗮𝘀 𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝘁𝗵𝗮𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗶𝗻𝘁𝗼 𝗯𝘂𝘆𝗲𝗿𝘀. Get the foundation right first, then start spending money to send more people to it.
👇 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘀?
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📚 When Should You Turn On Amazon Ads?
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