Apr '25 • 🏆 Wins
11% conversion rate on LinkedIn
Last week completely changed how I view LinkedIn outreach.
I only sent 63 DMs.
Most "gurus" would laugh at those numbers.
But I booked 7 calls.
11% conversion rate.
Why did it work?
Because I positioned myself as a trusted advisor, not a desperate seller.
Here's what I did differently:
1. Deep research (3-4 mins per prospect)
→ Shows I value their time
→ Demonstrates real interest
2. Referenced their content
→ Proves I understand their business
→ Positions me as a peer, not a vendor
3. Asked strategic questions
→ Showcases my expertise
→ Creates meaningful dialogue
But the real difference?
I treated each conversation as a relationship-building opportunity, not a transaction.
This approach:
• Built my authority
• Protected my reputation
• Created genuine connections
The results?
7 calls with perfect-fit prospects who now see me as an expert, not just another person in their inbox.
Quality conversations create lasting impact.
Your reputation is worth more than quick wins.
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11% conversion rate on LinkedIn
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