20d • 🏆 Wins
Lost my first close today 😅 Lesson learned:
Results call with a local locksmith. Found his real problem on the diagnostic: he does $4–5K commercial door jobs, but nobody knows he does them.
The call went great. He said one more door job a week would be “life changing,” and he was at an 8–9/10 before the price. Then I showed the price. He said it was “decently priced,” and still said no.
Why? He didn’t have the cash, and he thought the diagnostic was free help. He literally thought I was doing it for school 💀
That’s on me. I never told him a paid option was coming, and I never asked about budget.
From now on: on the booking call, I say it’s free but that I’ll show paid options after, and I ask if they’d be open to investing if we fix it.
He wants to circle back after his next big job, so it’s a “not yet.”
How do you all bring up price early without scaring people off?
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Lost my first close today 😅 Lesson learned:
skool.com/learn-ai
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