These work great to grab attention and then deliver a direct response message.
Use a clip that has viral views with shocking imagery like the cow kicking the guy in the hook.
Then the creator Imitates the action shoot, following through like the clip just happened to him and he delivers a short direct response message.
This is one of the better examples I’ve seen because the direct response message is short and sweet. This format is for people with short attention spans so keep the direct response short and to the point.
I’ve seen these around a ton and also have published some for clients with really good success when they are thought out.