We recently wrapped up our first campaign for Stop the Wrong Men at the Door, and I thought I'd share some of the numbers and what we've learned. Results: - 22 front-end sales ($27 offer) - 8 order bump sales - 2 coaching upsells ($222 each) - 4 bundle sales ($157 each) - Just over $1,750 in total revenue - $123.89 spent on Meta ads The paid ads generated 4 attributed purchases, while the rest of the sales came through our email list and some organic activity. Because everything fed into the same funnel, our attribution isn't perfect, something we'll definitely improve for the next launch. One of the most encouraging metrics was that once people reached the checkout page, around 25% purchased. That tells us the offer itself resonates. The bigger opportunity now is improving the top of the funnel, particularly the hero section of the landing page, so more cold visitors continue through to the checkout. Another highlight was our live presentation. We had around 11 people attend live across the two sessions, and 4 purchased the $157 bundle, which was a really strong conversion rate and gave us confidence that the product is delivering real value. Our next focus is making this funnel work more effectively with cold traffic. We'll be refining the messaging, especially the hero section, improving our tracking and attribution, and then testing whether we can scale profitably with paid ads. Overall, we're really happy with the first run. Lots of things to improve, but it's encouraging to have a product that's converting, getting great feedback, and gives us a solid foundation to build on.

Hey Catalyst Friends! Time for some emotional realness: I struggled the past week to get my stuff online … and I also got my first 4 buyers. Yay! OMG the whole Zac & Ai part was just fabulous … the GHL and Meta part was struggleshit. No kidding. Just to give you an idea: I planned to launch last week Friday, and eventually launched yesterday 5.30 pm! I almost threw my iMac out of the window. Yesterday I had a first sale after 3 hours for the basic offer, today I had 3 sales, 2 for basic + 2 order bumps, 1 for basic + 1 order bump. I struggled a bit creating this and yet I am so happy 😍 I am still in the testing phase but these tiny victories make it already worthwhile. If I can get 4 buyers in 24 hours, I can get 40, or 400 or 4000 in the coming times. I have so much to learn -because I literally knew nothing when I started this journey. Thank you @⁨~Zac Hansen⁩, your method will change my business. 🙏🏻