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3h (edited) • Admin only posts
Your event isn't just a class
I've got 20 calls booked over the next two weeks
All of them came off the back of events and posts in my communities.
That's not a brag. It's the point.
We all turn up to teach, and we should. Teaching is why people came. Right!?
But the event is also doing a job for your business, and that job is getting the right people onto a call with you.
If you finish your presentation, say thanks for coming and log off, you've run a free class. Nothing wrong with that.
Just don't confuse it with growth.
So put the ask in. One line, near the end, after you've given people something genuinely useful.
"If you want help applying this in your own community/life, here's my calendar."
That's it.
No pitch.
No pressure.
Most people just need permission to take the next step.
And if you've run events this month and not one call came out of them, that's worth sitting with.
Nine times out of ten, it isn't the content. It's that nobody was told what to do next.
Look back at your last event.
Where was the ask?
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Your event isn't just a class
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