One thing I've noticed as a writer is that people often have much more to say than they think they do.
The problem isn't always coming up with ideas.
Sometimes it's recognizing the value in what you already know.
Your experiences.
Questions people ask you.
Problems you've solved.
Conversations you've had.
Lessons you've learned along the way.
There's content hiding in all of it.
That's a big part of what I enjoy about ghostwriting—listening to someone talk about what they know and helping them recognize the content that's already there.
What's something you know a lot about but rarely talk about online?