Okay, we're keeping this one completely unserious. 😂 You unexpectedly get an entire day tomorrow with NOTHING you have to do. No work. No errands. No laundry calling your name. Nobody needs anything from you. What are you doing with it? Are you... 😴 Sleeping ridiculously late? 📚 Reading all day? 🚗 Going somewhere? 🍿 Binge-watching something? 🌳 Heading outside? ☕ Sitting somewhere with coffee and refusing to move? 🎨 Making something? 🍕 Eating something you didn't cook? Or do you have a completely different idea of the perfect do-nothing day? And YES...doing absolutely nothing is a perfectly acceptable answer. 😂 👇 What's your day looking like?

What happens when the woman who has always been the strong one finally puts something down? That's a question @Elsebeth Fogh isn't just asking. She's living it. For years, Elsebeth was the one who could carry things. Responsibilities. Expectations. Other people's needs. The belief that being strong meant holding everything together. Now, at 63, she's exploring a different kind of strength. The kind that allows you to put something down and discover that you don't fall apart. That journey sits at the heart of Inner Power Institute Europe, the community Elsebeth is building for women who have spent years proving just how much they can carry and are beginning to wonder who they might be without all that weight. And I think the way Elsebeth describes the experience she wants to create says more than any polished tagline could: "I want a woman to put her phone or tablet down, exhale, and realize, for maybe the first time in years, that she doesn't have to prove anything in this room. Not her strength. Not her competence. Not even her progress." She wants women to come back to themselves, little by little, and remember that being loved was never something they had to earn by carrying more. 💜 One of the things Todd and I have come to appreciate about Elsebeth is the depth she brings to our conversations. She looks beneath the obvious. She wonders what's happening underneath a behavior, a reaction, or a feeling. She reflects. She questions. And she isn't interested in wrapping everything in a quick answer simply because it's easier to explain. Elsebeth recently told me something that stayed with me: "The packaging isn't natural to me. I just love to share my thoughts and insights." Elsebeth, I hope you'll keep doing exactly that. Because as I've watched you, I keep seeing the same thread: Permission to put something down. To stop proving. To stop carrying everything. To get curious about who you are underneath all of it.

So you want your community to appear in Skool ads through Growth Boost, the program that puts communities in front of people on Meta. What does it actually take to get picked up? I'll walk you through what we did, what we changed when it didn't work the first time, and what our early numbers look like. We're only a day in, so treat this as a progress report rather than a case study. The playbook is the part you can use today. ⸻ HOW THE MONEY WORKS Skool pays for the ads. In exchange, they keep a 30% affiliate fee on anyone who signs up through them. That's why your price point matters so much. Skool needs the math to work on their end before they'll spend on you. Skool has said $7 a month is really the minimum for that math to work. Anywhere from $7 to $97 has been shown to run consistently. That's a wide range. So the real question isn't whether your price qualifies. It's whether your conversion rate holds up at the price you picked. ⸻ WHERE TO FIND IT Growth Boost is on by default. There's nothing to turn on, only something you can turn off. To find it: 1. Go to your owner's dashboard 2. Click Discovery 3. Scroll to the bottom Worth knowing, some owners turn it off on purpose. If you're already running a solid advertising program of your own, you may not want misattribution where Skool gets credit, and the 30% fee, for a member you brought in yourself. ⸻ WHO'S REALLY DECIDING Switching to a paid community raises your odds of showing up. Can a freemium community with a free tier and paid tiers get selected? Yes, but it's less likely. A fully paid community makes the financial math easier for Skool. Here's what most people miss. Meta is mostly in control here, not Skool. Meta optimizes for whatever performs best on its own platforms. Put simply, your community shows up when three things line up: → Your image gets traction on Meta → Your conversion rate holds up against other communities → Your price point lets Skool break even on the ad spend

We talk about a yes like it's the finish line. Someone joins, someone says yes to your help, someone trusts you, and we celebrate, as we should. But there's a quieter thing that happens in that same moment, and almost nobody names it. I remember the first time one person asked me for my personalized help. A former colleague invited me to lunch, said she wanted my opinion on a few things, and I honestly didn't think much beyond that. Just two colleagues catching up. And then, over lunch, she told me she'd love to work with me, that she wanted my coaching. I was genuinely surprised, the good kind of surprised. This was someone who, from the outside, seemed to have it all together. And she was sitting across from me saying, in her own way, "I trust you to help me." Alongside the honor of it, and there was real honor and real gratitude, came something that felt a lot like fear. Because a yes asks something of you that a no never does. A no, you feel, and you move past it. A yes, you have to carry. This person had just handed me her hope, her belief that I could actually help her get where she wanted to go. She'd chosen me. And in that moment, the quiet thought underneath the honor wasn't only "how wonderful." It was "What if I let her down? What if she trusted the wrong person? What if I'm not enough for this?" Here's the thing. You feel this too, every time someone trusts you. When a member joins your community, when someone signs up for your help, when a person finally says yes to what you offer, they're doing exactly what she did at that lunch. Handing you their hope. Believing you can help them get where they're going. Every yes you receive carries that same quiet weight, because every yes is someone choosing you. If you've felt that, the strange weight tucked inside a yes, you're not doing anything wrong. That weight is love. It's what happens when you genuinely care about the person trusting you, and it's proof you take the responsibility seriously.

Here's something I've learned about building anything... Believing in your work and believing in yourself are two completely different things, and the second one doesn't come free with the first. I'll show you what I mean with a quick one of mine. Years ago I offered my first coaching package, helping a group of teachers support struggling readers and writers. And really, those teachers were a little community I was responsible for. I was leading them, showing up for them, hoping they'd stay engaged and make progress, which is why what happened next might feel familiar. The very first time one of them didn't show up for a session, my instant thought wasn't "I wonder what came up for her." It was "I must not be doing a good job." I believed in the work completely, and the moment one person didn't show, none of that belief protected me. The doubt skipped right past the material and came straight for me. (It turned out her absence had nothing to do with me, it was her own circumstances, her own timing. But I'd already spent the silence writing a story where I was the problem.) I tell you that small one because I think many of us live some version of it constantly. You can pour yourself into your community and know it's good, and still, the moment someone leaves, your first thought is "what's wrong with me," not "what's going on with them." You can build an offer you genuinely believe in, and still freeze before you share it, because a quiet voice says, "Who am I to be the one putting this out there?" You watch someone else in your space doing something similar, and think they've done it better, so why would anyone choose you? The work isn't the problem. You believe in the work. The gap is that you haven't extended that same belief to yourself, to the person doing the offering. Here's the thing worth really looking at. Those are two separate jobs. Believing in what you built, and believing you're the right one to build it, and most people only ever do the first.