A client of mine is looking for a meta ads expert. He wants someone who can prove the results of their work and will pay a fair ammount for running campaigns. He is not looking for a DIY course or community, but someone who will take care of the ads for him and listen to him about how to do the campaigns. Someone who can deliver a winning strategy that brings real results.

it covers last couple of weeks. honestly, i am getting tired & annoyed of growth boost hijacking the whole f*ing thing. oh, well, we have what we have: - last week #67 news are here in vault - this week #68 news are here in vault, as well so, the real news are: - Spanish and German languages are here... would be lovely to hear from those who are excited about this development - the Growth Boost dashboard is still not there... promises, promises.... good tips (i have been talking about it all along): - make sure you have social links in your profile - just helps to prove you are a real person (need help on this - let me know ⬇️) - put a skool community link into your socials - duh - easy way for ppl to find your community - if you go paid, make sure you have trial - although i DO NOT recommend going paid, for majority of ppl. but, here it is ⚠️ few warnings!!! - i still do not believe anecdotal evidence of ppl benefiting from growth boost - i believe as a business owner i am responsible for all part of my business, leadgen included anyway. i promised to keep you updated. and i do. keep you updated. questions? comments? complaints? pls post them here

i have been working on rebrand/upgrade for this community for the last few days and was about to announce it today: the new name was supposed to be Skool HQ - the only place on Skool that helps you launch & grow a lead magnet community to first 100 members - future clients. the idea behind the upgrade/rebrand was to make it a place where Skool community builders not only start, but actually stay and keep getting value. but this morning, i saw @Carol Tice question is Skoolers about potential copyright infringement. "OMF*ck" i thought... i got really mad at Claude for not warning me 🤬 about this. emotions aside, i decided to investigate: - here is the reply from Skool's rep regarding it in Skoolers "As long as you're not pretending to be Skool and are open to changing it later if it's reported, then you're okay to use Skool in your community name." - here is what Claude said: "Good catch — and worth taking seriously. I'm not a lawyer, but building your core brand + logo as "Skool HQ" is riskier than it looks: it can imply official affiliation, and Skool (like most platforms) has brand guidelines around using their name that way. The safe pattern is to brand yourself with a non-Skool name, and use "on Skool" descriptively in the tagline (that kind of nominative use — "for people building communities on Skool" — is generally fine)." i have not made a final decision, but i am leaning towards "Community Builders HQ on Skool": - keeping the vibe of HQ - keeping the focus on Skool and community building - cleaner and safer option from legal and brand perspective CONCLUSION: - it is annoying to change everything, yet again - great that i used Claude Cowork to do the heavy duty of updating the art - and, i am glad i am doing it now, before it's too late or before everyone remembered the new name

not feeling well. so, taking a day off today cancelled an event scheduled for today weekly newsletter will be tomorrow that's life.

last case study i did, you liked it. here is one more. this time it's actually anti-case study: what i do not recommend doing. shout-out to @Des Dreckett - founder of the Content Revenue Lab - who brought this to my attention. let's meet Dee: - Dee has (had) Undeterred community on Skool - it used to be a free community, when i joined. and it had i think 800 or more members (can't remember) - he was trying to sell high ticket 1:1 or group to his members then, Dee went on a wild hunt 🏹 - he decided to remove all inactive members and got it down to 250 members or smth, cause he said he is not interested in lurkers and it should improve engagement and ranking of his community (that failed) - then, he decided to make his free community paid, and turned it into $75 /month - promising to kick ppl out shortly , if they don't want to pay. at this point i left. (that did not work either, apparently) - today, now, he decided to pause/close his community permanently i do not know exactly what was/is going on in Dee's head. i can only infer from what i see from the outside. ‼️ what we all can learn from this case study‼️ what i see, he was pretty consistent on Skool - posting, commenting, participating in other communities. he invested a lot of his time & energy on it. but i think here is where he went wrong: he thought he can sell high ticket right away and he expected different conversion numbers/ conversion time. and he did not have a clue how community plays a role in his business model/funnel when i observed Dee, i noticed too much agony, unrealistic expectations, and just lack of basic marketing and business strategy. sorry, Dee (he left my community btw). the bottom line: - he worked on tactical level, strategy piece was missing - the expectations were off base - nurturing takes time, long, long time - maybe the community vehicle is not the right vehicle for him and he needs to find a better one - final point is, he says he will do content instead. if he thinks content game today is easier - good luck!